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German to English translations [PRO] Marketing - Internet, e-Commerce
German term or phrase:Medienbruch
Allerdings muß man auch daran denken, dass mit dieser Art der Offline-Kommunikation auch ein Medienbruch zu überwinden ist - die Adressen müssen vom Internet-Nutzer in die Navigationszeile des Browsers eingegeben werden.
Explanation: That's basicly the meaning. No "media breakup" or whatever may come to mind. I think a word-by-word translation does not help too much here. You have to get the essence. I feel a tough job. Bad luck. They try to put simple things more sophisticated to make it sound cool they think. In fact,it is just confuse bubbling, even in German. Sorry...
Steffen Pollex Local time: 04:51 Works in field Native speaker of: German, Russian PRO pts in category: 4