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Preisqualitätsorientierung / Discountorientierung/

English translation: see explanation below

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03:37 Dec 16, 1999
German to English translations [PRO]
Marketing
German term or phrase: Preisqualitätsorientierung / Discountorientierung/
Whole sentenc is a problem:
Smart Shopping, das heisst die ausgeprägte Preisqualitätsorientierung der Verbraucher beim Einkauf, wird weiter an Bedeutung gewinnen. Neden der Discountorientierung schlägt hier dei Erlebnisorientierung im Konzeptanspruch der Verbraucher beachtlich durch. Der Preis bei angemessenem Qualitätsniveau stellt fü den Verbraucher mehr denn je eine besondere Erlebnisdimension dar.
Agius Language & Translation
United Kingdom
Local time: 07:30
English translation:see explanation below
Explanation:
I'd try to get away from Orientierung completely and reformulate the sentence. I would imagine that Erlebnis-orientierung refers to shopping as an overall experience, i.e. ambience, service etc., although this is not really substantiated in the subsequent sentences. More context is required, but perhaps the translation could be something like:
Smart shopping,i.e. consumers focusing predominantly on value-for-money, is on the rise. In addition to discounts, it is the overall experience that is particularly significant in consumer expectations. Given adequate/suitable quality, price perhaps more than ever before represents a special dimension in the overall experience.

Obviously this can do with polishing, but you get the general drift.
HTH
Anya
Selected response from:

Anya Malhotra
Local time: 13:00
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
nasmart shopping .......Ilse Hawes
nasmart shopping .......Ilse Hawes
nasee explanation belowAnya Malhotra
navalue-for-money orientation - discount orientationDan McCrosky
naPreisqualitaetsorientierung/Discountorientierung/Erlebnisorientierungxxxlone
na"Smart Shopping, that is to say the consumer's distinct penchant for purchase value and quality willNadja Leonard
naPreisqualitätsorientierung and others.
Veniamin Kostitsin-Tétérin


  

Answers


20 mins
Preisqualitätsorientierung and others.


Explanation:
"Preisqualitätsorientierung ... beim Einkauf" -> "value for money orientation while shopping"
"Neben Diskontorientierung ..." ->
"Alongside the 'orientation / search' for 'bargains / discounts' the need for entertainment strikes (rises) significantly within the conceptual demand of the consumers "
"Der Preis ..." -> "The price with accordingly suitable quality standard represents now more than ever a special shopping-experience dimension for consumers"

Veniamin Kostitsin-Tétérin
Local time: 08:30
Native speaker of: Native in RussianRussian
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2 hrs
Preisqualitaetsorientierung/Discountorientierung/Erlebnisorientierung


Explanation:
The consumer's distinctive knowledge of good value for the money when shopping....

Besides the understanding of discounts.......

...and orientation from past experience...

xxxlone
Canada
Local time: 02:30
Native speaker of: Danish
PRO pts in pair: 330
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3 hrs
"Smart Shopping, that is to say the consumer's distinct penchant for purchase value and quality will


Explanation:
"Smart Shopping, that is to say the consumer's distinct penchant for purchase value and quality, will continue to grow in importance. In addition to the search for bargains, the consumer's conceptual need for experience rises considerably. Price with a commensurate level of quality represents now, more than ever, a special aspect of the consumer's shopping experience."

Nadja Leonard
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4 hrs
value-for-money orientation - discount orientation


Explanation:
Partly an explanation, partly a translation, take what you can use:
"Smart shopping", that means the consumer's strong sense of value-for-money when shopping will become more and more important. Parallel to discount orientation (the general goal of "any product so long the price is the lowest possible") the consumer is now also willing to buy at a somewhat higher price, if the quality/price relationship is high enough. Sensation orientation refers to the sensation (experiencing) of achieving this value-for-money goal and is becoming more and more important to the consumer. A good price together with an adequate quality level generates more than ever a special sensation dimension for the consumer.

Dan McCrosky
Local time: 08:30
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1541
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6 hrs
see explanation below


Explanation:
I'd try to get away from Orientierung completely and reformulate the sentence. I would imagine that Erlebnis-orientierung refers to shopping as an overall experience, i.e. ambience, service etc., although this is not really substantiated in the subsequent sentences. More context is required, but perhaps the translation could be something like:
Smart shopping,i.e. consumers focusing predominantly on value-for-money, is on the rise. In addition to discounts, it is the overall experience that is particularly significant in consumer expectations. Given adequate/suitable quality, price perhaps more than ever before represents a special dimension in the overall experience.

Obviously this can do with polishing, but you get the general drift.
HTH
Anya

Anya Malhotra
Local time: 13:00
PRO pts in pair: 48
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8 hrs
smart shopping .......


Explanation:
Smart shopping means that the customer now more than ever looks at both prices and quality when shopping.
Discounts also influence decision making of shoppers.
A pleasant layout and ambiance within the shop makes shopping an adventure rather than a chore.
When prices and quality are in harmony, the shopper is satisfied and more likely to repeat the experience.

Ilse Hawes
PRO pts in pair: 14
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8 hrs
smart shopping .......


Explanation:
Smart shopping means that the customer now more than ever looks at both prices and quality when shopping.
Discounts also influence decision making of shoppers.
A pleasant layout and ambiance within the shop makes shopping an adventure rather than a chore.
When prices and quality are in harmony, the shopper is satisfied and more likely to repeat the experience.

Ilse Hawes
PRO pts in pair: 14
Login to enter a peer comment (or grade)




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