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Alleinstellung

English translation: unique position

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11:08 Dec 31, 1999
German to English translations [PRO]
Marketing
German term or phrase: Alleinstellung
Context:
Differenzierung schafft Alleinstellung - auf allen Gebieten.
Jetzt werden Alleinstellungsmerkmale sichtbar
Wenn man den Charakter, die Begabungen und Schwächen dieser Marken-Persönlichkeiten ausgemacht hat, kann man sie zu Individualität und Alleinstellung führen.

I just need to know what to use for the one word, Alleinstellung. I'm looking for the technical term used by advertising professionals.

/ed@mind.de
Ed Colaianni
Local time: 23:15
English translation:unique position
Explanation:
Schäfer's Wirtschaftswörterbuch says that it is a term in patent law, "unique position" meaning special protection of a well-known trade mark on account of its unequaled nature
Selected response from:

John Schweinsberg
Grading comment
Sorry this took so long...I got busy then forgot. Actually it wasnt from patent law, but the phrasing works anyway
4 KudoZ points were awarded for this answer

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Summary of answers provided
na +1sole market position
Marion Schimmelpfennig
naunique / charismaticIlse Hawes
naunique / charismaticIlse Hawes
naunique positionJohn Schweinsberg


  

Answers


56 mins
unique position


Explanation:
Schäfer's Wirtschaftswörterbuch says that it is a term in patent law, "unique position" meaning special protection of a well-known trade mark on account of its unequaled nature

John Schweinsberg
PRO pts in pair: 55
Grading comment
Sorry this took so long...I got busy then forgot. Actually it wasnt from patent law, but the phrasing works anyway
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6 hrs
unique / charismatic


Explanation:
these persons are unique (in their fields) and charismatic (in personality)

A bit more text would be required to figure it out!

Ilse Hawes
PRO pts in pair: 14
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6 hrs
unique / charismatic


Explanation:
these persons are unique (in their fields) and charismatic (in personality)

A bit more text would be required to figure it out!

Ilse Hawes
PRO pts in pair: 14
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13 hrs peer agreement (net): +1
sole market position


Explanation:
I am not sure if there is an expression like "sole market position" in English but this would be the exact translation for Alleinstellung. Meaning that the company has one or several features that make them unique on the market - like a USP (unique selling proposition).

Marion Schimmelpfennig
Local time: 23:15
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
agree  Jacqueline McKay
1467 days
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