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11:08 Dec 31, 1999
German to English translations [PRO] Marketing
German term or phrase:Alleinstellung
Differenzierung schafft Alleinstellung - auf allen Gebieten.
Jetzt werden Alleinstellungsmerkmale sichtbar
Wenn man den Charakter, die Begabungen und Schwächen dieser Marken-Persönlichkeiten ausgemacht hat, kann man sie zu Individualität und Alleinstellung führen.
I just need to know what to use for the one word, Alleinstellung. I'm looking for the technical term used by advertising professionals.
Explanation: I am not sure if there is an expression like "sole market position" in English but this would be the exact translation for Alleinstellung. Meaning that the company has one or several features that make them unique on the market - like a USP (unique selling proposition).