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Markenphysik

English translation: brand structure

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02:24 Sep 28, 2000
German to English translations [PRO]
Marketing
German term or phrase: Markenphysik
Markenphysik is used in a presentation about branding. According to the customer, Markenpyhsik is all about the product features. Can anyone help with translating the term? Thanks in advance.
MargitH
Local time: 06:17
English translation:brand structure
Explanation:
I think the marketing term is 'brand structure'. You could check the following web pages to see if the context seems to fit:

www.citu.gov.uk/research/holmes/sld013.htm

home.pscw.uva.nl/timmerman/artikel2.htm

Good luck!
Selected response from:

Natalie Grassmann
Italy
Local time: 06:17
Grading comment
This fittet my text best. Thank you all for your help.
4 KudoZ points were awarded for this answer

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Summary of answers provided
nabrand dynamics
Tom Funke
nabrand structure
Natalie Grassmann
nabrand design
Dr. Sahib Bleher


  

Answers


22 mins
brand design


Explanation:
brand design
brand construction
brand appearance

Just a few suggestions

Dr. Sahib Bleher
Local time: 05:17
Native speaker of: Native in GermanGerman
PRO pts in pair: 219
Login to enter a peer comment (or grade)

1 hr
brand structure


Explanation:
I think the marketing term is 'brand structure'. You could check the following web pages to see if the context seems to fit:

www.citu.gov.uk/research/holmes/sld013.htm

home.pscw.uva.nl/timmerman/artikel2.htm

Good luck!


    past experience, google search
Natalie Grassmann
Italy
Local time: 06:17
Native speaker of: English
PRO pts in pair: 54
Grading comment
This fittet my text best. Thank you all for your help.
Login to enter a peer comment (or grade)

4 hrs
brand dynamics


Explanation:
(the dynamics of brandmarketing)

"brand dynamics" AltaVista (English)51 pages found,.e.g.
http://www.amazon.com/exec/obidos/ISBN=0966152603/102-270858... As a single word, it'seven tademarked:
>>Based on our unique understanding of brands gained over many years of tracking and sales modelling, the BrandDynamics™ model predicts and explains consumer equity. Useful as a standalone exercise or in continuous tracking, BrandDynamics™ goes beyond traditional, more limited views of brand loyalty to identify which consumers give the brand its value and how to maximise them. The output helps guide strategic decision-making to promote brand health<<
http://www.ychw.com.au/products/branddynamics/default.asp
>>Rule Breakers Will Create the Category Killers of the Future<< [ I ezsspecially likethis headline]
http://www.throughtheloop.com/trends/bs0298.html




http://www.throughtheloop.com/trends/bs0298.html





    see above
Tom Funke
Local time: 00:17
Native speaker of: English
PRO pts in pair: 2419
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