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akquisitorische Distribution

English translation: acquisitive distribution

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:akquisitorische Distribution
English translation:acquisitive distribution
Entered by: Evert DELOOF-SYS
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11:27 Oct 4, 2000
German to English translations [PRO]
Marketing
German term or phrase: akquisitorische Distribution
In a marketing campaign:

"Die akquisitorische Distribution für den Markt der Bundesrepublik Deutschland erfolgt im wesentlichen über Importeure, welche [das Produkt] entweder über den Grosshandel oder direkt über den filialisierten Einzelhandel vermarkten.

BTW, I could also do with some ideas for the term "filialisiert".

Thanks,
Anja
Anja Brito
Canada
acquisitive distribution
Explanation:
This is the English term you're looking for: 'acquisitive distribution'.

To see it in 'print', go to:
www.wiso.uni-koeln.de/marketing/eng/mitarbeiter/bea.html
Selected response from:

Evert DELOOF-SYS
Belgium
Local time: 09:08
Grading comment
Thanks, this seems to be the term I am looking for.
Anja
4 KudoZ points were awarded for this answer

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Summary of answers provided
naacquisitionbuckel
naprocurement distribution; see detailKen Cox
naacquisitive distribution
Evert DELOOF-SYS


  

Answers


9 mins
acquisitive distribution


Explanation:
This is the English term you're looking for: 'acquisitive distribution'.

To see it in 'print', go to:
www.wiso.uni-koeln.de/marketing/eng/mitarbeiter/bea.html


    Reference: http://www.wiso.uni-koeln.de/marketing/eng/mitarbeiter/bea.h...
Evert DELOOF-SYS
Belgium
Local time: 09:08
Native speaker of: Native in DutchDutch, Native in FlemishFlemish
PRO pts in pair: 148
Grading comment
Thanks, this seems to be the term I am looking for.
Anja
Login to enter a peer comment (or grade)

24 mins
procurement distribution; see detail


Explanation:
I am a bit suspicious of 'acqwuisitive distribution', since it is used on a German site amd could just be a literal translation of the German. What it means is clear: the distribution of goods to stores so that they can subsequently be sold. Since purchasing goods is usually referred to as 'procurement' rather than 'acquistion', I suggest 'procurment distribution'. Better English would be 'diustribution of procured goods'.

As fof 'filialisiert', this refers to chain stores, and I don't know if there is any commonly used English term (we are solidly in the realm of jargon here). A paraphrase may be the best solution.

Ken Cox
Local time: 09:08
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 5905
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14 hrs
acquisition


Explanation:
it seems a highly concentrated phrase
Akquisition normally refers to acquiring customers, Distribution is more for sales channels, perhaps gaining/capturing sales channels or outlets would fit the context.

Yours Mike Harold

buckel
Local time: 09:08
PRO pts in pair: 41
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