lückenlose Verbindung

English translation: seamless connection

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	lückenlose Verbindung
English translation:	seamless connection
Entered by:	Cilian O'Tuama

13:19 Mar 27, 2002

German to English translations [PRO]
Marketing / Kommunikationskonzept zur Dachmarken-Strategie f�r Firma XXXX

German term or phrase: lückenlose Verbindung

Die vertikale Dachmarke XXXX, als wesentliches Brandingelement, ist das wiedererkennbare Zitat von den Packungen. Sie schafft die LÜCKENLOSE VERBINDUNG. Weiterhin wird die Marke mir ihrer positionierenden Zentralaussage verbunden, die gleichzeitig die Zielgruppe anspricht: blah blah ...

Then they go on to show different designs for packaging/boxes

Cilian O'Tuama KudoZ activity Questions: 162 (1 open) (2 without valid answers) (6 closed without grading) Answers: 6366 Germany
Local time: 20:26

seamless connection

Explanation:
Maybe this would work for you.

Selected response from:

Kim Metzger
Mexico
Local time: 12:26

Grading comment

Thank you Kim, Michael and Tom for your input.
Happy Easter
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

seamless connection

Kim Metzger

4 +2

direct association

Friedrich Reinold

brand identity

msebold

continuous connection

GBChrista

Discussion entries: 1

Answers

2 mins confidence:

peer agreement (net): +2

seamless connection

Explanation:
Maybe this would work for you.

Kim Metzger
Mexico
Local time: 12:26
Native speaker of:

English
PRO pts in pair: 22192

Grading comment

Thank you Kim, Michael and Tom for your input.
Happy Easter

1 hr confidence:

peer agreement (net): +2

direct association

Explanation:
I think the text does not refer to a physical connection but rather to the (mental) association between the package and the product.

Friedrich Reinold
United States
Local time: 11:26
Native speaker of:

German
PRO pts in pair: 188

4 hrs confidence:

continuous connection

Explanation:
I hope this helps

GBChrista
Germany
Local time: 20:26
Native speaker of:

German
PRO pts in pair: 69

6 hrs confidence:

brand identity

Explanation:
They are making the point that placing the umbrella brand on all their packaging serves to identify all of their products with the (hopefully positive) attributes of the umbrella brand. So, you might translate it like this:
"It (the umbrella brand) serves to seamlessly identify the products with the umbrella brand."
or, as long as the above described intent is clear, you might indeed simply say:
"It provides a seamless connection."

HTH

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Note added at 2002-03-27 19:59:42 (GMT)
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Just to clarify, they are not talking about a connection between two parties, but rather between product attributes and umbrella brand attributes.

msebold
Canada
Local time: 14:26
PRO pts in pair: 283

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