Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
|German to English translations [PRO]|
Marketing / advertising/wristwatches
|German term or phrase: das Goldplaqué in Kauf nimmt|
|In an article about a wristwatch:|
"Der Preis (of the watch) ist so günstig, dass man *das Goldplaqué in Kauf nimmt*."
Is this an expression of some sort that has an equivalent in English? If not, the picture that accompanies the article has the back of the watch showing, which happens to be gold and perhaps this might have to do with the word "Goldplaqué" they use. I'm assuming it would have a double meaning though here(also referring to this watch).
Thanks for any suggestions!
|I think you are all missing the point!|
I'm afraid I have to disagree with everything I have seen so far. I can’t believe that the message here is supposed to be: Look guys, it’s a cheap and cheerful watch: not solid gold but hey, it doesn’t cost much, so who cares?
Surely, the gold plating is supposed to be a selling point (ie. for GOOD quality) as well as the low price. Perhaps this is just a clumsy way of trying to get a German pun in (in Kauf nehmen)?
With a bit of artistic licence, I would suggest something like:
What a golden (or rather gold plated) opportunity!
You wouldn’ t believe that it is gold plated at this price, would you?
hope it helps
Selected response from:
Local time: 05:17
|I just couldn't resist Nicole's answer of "What a golden (or rather gold plated) opportunity!...", which incorporated the double meaning yet was a positive note. Very creative Nicole and thank you for your insights! What great responses from everyone. Thank you all! And Trudy, thank you for first coming up with 'gold plating' as well, which helped so much. :) |
4 KudoZ points were awarded for this answer
32 mins confidence: 37 mins confidence: peer agreement (net): +3