Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
Explanation: I couldn't find anything on Nullbemusterung. Bemusterung is used for the marketing distribution of all kinds of preview material, including new products before they go into serial production. These pre-serial samples are called "Nullserie". Pre-serial samples are frequently given away free as Bemusterung in order to familiarize the public with a new product.
Maybe "Nullbemusterung" is used as a similar concept, and it would make sense that the company will pay 100% of the costs in order to promote an unknown artist.