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Branchenausrichtung

English translation: industry focus

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Branchenausrichtung
English translation:industry focus
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19:32 May 8, 2001
German to English translations [PRO]
Marketing
German term or phrase: Branchenausrichtung
"Axentiv und ESPRiT ergänzen sich in der Branchenausrichtung ihrer Produktportfolios."

Sector orientation maybe????

TIA,

Antje
Antje Ruppert
United States
Local time: 23:11
industry focus (or paraphrase)
Explanation:
industry focus (or paraphrase)

Axentiv and ESPRiT complement each other in the industry-focus of their product lines (…in the industries their product lines address)

the web for Axentiv OR ESPRIT "branchenausrichtung". Results 1 - 1 of 1. Search took 0.17 seconds.

HTH Tom
Selected response from:

Tom Funke
Local time: 23:11
Grading comment
Thank you all for your promp responses. Each one is helpful and fits but I had to chose one and decided for the
first person since I was in a rush at the time.

Antje
4 KudoZ points were awarded for this answer

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Summary of answers provided
naline of business orientation
Vesna Zivcic
na“market sector” or “industry sector”Fuad Yahya
naAmendment to: >>industry focus (or paraphrase) <<
Tom Funke
naindustry focus (or paraphrase)
Tom Funke


  

Answers


45 mins
industry focus (or paraphrase)


Explanation:
industry focus (or paraphrase)

Axentiv and ESPRiT complement each other in the industry-focus of their product lines (…in the industries their product lines address)

the web for Axentiv OR ESPRIT "branchenausrichtung". Results 1 - 1 of 1. Search took 0.17 seconds.

HTH Tom



    relevant experience & Google
Tom Funke
Local time: 23:11
Native speaker of: English
PRO pts in pair: 2419
Grading comment
Thank you all for your promp responses. Each one is helpful and fits but I had to chose one and decided for the
first person since I was in a rush at the time.

Antje
Login to enter a peer comment (or grade)

1 hr
Amendment to: >>industry focus (or paraphrase) <<


Explanation:
If both ... address the same industry (such as aerospace) then the paraphrase would go something like this:
>>...complement each other in the products they produce for this industry.<<

HTH Tom


    Saw another one of your questions that indirectly provided more context
Tom Funke
Local time: 23:11
Native speaker of: English
PRO pts in pair: 2419
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1 hr
“market sector” or “industry sector”


Explanation:
"Market sector" rings better to my ears than "industry sector" in this particular sentence, but the choice of phrasing will probably have a more significant impact on the final outcome than the choice of words. Here are two rephrasing attempts:

"Axentiv and ESPRiT complement each other’s product line within their market sector."

"Axentiv and ESPRiT complement each other’s product portfolios within their market sector."

Fuad


    Business writing experience
Fuad Yahya
Native speaker of: Native in ArabicArabic, Native in EnglishEnglish
PRO pts in pair: 128
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5 days
line of business orientation


Explanation:
I have noticed that my yesterday's answer... Yesterday's market approach focused on line-of-business orientation, product line profitability, and mergers and acquisitions.


    Reference: http://www.tdan.com/i002fe05.htm
Vesna Zivcic
Local time: 05:11
Native speaker of: Croatian
PRO pts in pair: 571
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