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Profil zeigen

English translation: making its mark

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10:33 Jul 9, 2001
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Profil zeigen
soeben hat mich eine Kundin von einer Messebaufirma angerufen und mich gefragt,
wie man Profil zeigen sowohl im wörtlichen als auch im übertragenen Sinne im
Englischen ausdrücken könnte. Beispiel: Firma X zeigt Profil. Die Firma arbeitet
viel mit unterschiedlichen Strukturprofilen für Plakatständer, Vitrinen, Rahmen, usw.

Ich bin für jede Hilfe dankbar

Elke
Elke Fernandez Martinez
Local time: 05:37
English translation:making its mark
Explanation:
The "m&m" sound somehow rolls off the tongue well for "Profil zeigen."

Making your products and services stand out with excellent visuals...

etc.

It's like the others say--re-writing this without playing the word game is the only way to go.
HTH
Matthew13
Selected response from:

Matthew Harris
Germany
Local time: 05:37
Grading comment
Thank you very much for your help. The exhibition construction company was quite happy with your proposals.
4 KudoZ points were awarded for this answer

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Summary of answers provided
na +1(create new copy rather than 'translating')
Tom Funke
naCompany X is showing profile
Sonia Rowland
namaking its mark
Matthew Harris
nahighly profiled image
Alexander Schleber
naProfile
Thomas Bollmann


  

Answers


26 mins
Profile


Explanation:
Hallo Elke,

kann oft wörtlich oder übertragen mit profile ausgedrückt werden, bei Personen aber mit personality, bei Reifen mit tread


    experience with a little help from my friend Langenscheidt
Thomas Bollmann
Germany
Local time: 05:37
Native speaker of: Native in GermanGerman
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43 mins peer agreement (net): +1
(create new copy rather than 'translating')


Explanation:
Though there is some overlap, the usage of _profile_ in English differs substantially from the uses of _Profil_ in German.

I wouldn’t combine them in a single, identical expression but use or create separate expressions to suit context.

In the figurative sense (Profil zeigen), English expressions could range from differentiating the company to positioning itself to showing off its unique products/services.

HTH Tom



    copywriting & marketing experience
Tom Funke
Local time: 23:37
Specializes in field
Native speaker of: English
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  beermatt: although the 'profile' thing would work, better find sth new
1 hr
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2 hrs
highly profiled image


Explanation:
company image / company structure / outline

While "company profile" exists, this is usually more technical, in the sense of what they do, their structure etc. A profile often is a written document, a summarty or outline.

"Company image" is more a presentation of the "character". "Company structure" goes more in the diretcion of the organizational.

Strukturprofil = structiural profile.

Firma X zeigt Profil = Company X has a highly profiled image

HTH

Alexander Schleber
Belgium
Local time: 05:37
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
Login to enter a peer comment (or grade)

13 hrs
making its mark


Explanation:
The "m&m" sound somehow rolls off the tongue well for "Profil zeigen."

Making your products and services stand out with excellent visuals...

etc.

It's like the others say--re-writing this without playing the word game is the only way to go.
HTH
Matthew13

Matthew Harris
Germany
Local time: 05:37
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thank you very much for your help. The exhibition construction company was quite happy with your proposals.
Login to enter a peer comment (or grade)

20 hrs
Company X is showing profile


Explanation:
Although it may sound too literal, I think it still works, especially as a sort of pun when actual 'profile' is meant.

Sonia Rowland
Local time: 05:37
Specializes in field
Native speaker of: Native in EnglishEnglish
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Changes made by editors
Sep 25, 2009 - Changes made by Steffen Walter:
Field (specific)(none) » Advertising / Public Relations


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