English translation: building the brand's reputation
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04:35 Feb 24, 2000
German to English translations [PRO] Marketing
German term or phrase:Markenbildung
The text is talking about the implementation of a marketing strategy: "Die Markenbildung für (brand name) startet in meinungsbildenden Zeitschriften wie..."
Explanation: Markenbild is brand image
I wondered about "brand imaging" but can't corroborate it.
As the previous respondent suggested, it could also be "branding", which covers all aspects of the marketing process based on a brand name.
Karen Goulding Local time: 18:19 Native speaker of: English PRO pts in pair: 8
Explanation: I realize this sounds too simple but the German may have come from the English years ago. At any rate I found 8660 pages under AltaVista for "brand building" so if you use it you won't be alone. Here is one example from the first website below. "Our purpose at Millward Brown is to help our clients build profitable brands and services through research based consultancy." and here another from the second website below: "Studies carried out by the IAB have shown that, while banner click-through has been quantified as important for brand building, the exposure to the brand message that banner advertising provides is just as effective, click- through or not."
Explanation: Branding is the marketing process of the implementation of a brand name (company name) for the customer to associate this company directly with the product/service provided, for example "Coke".