English translation: True precision requires a very close eye
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13:27 Dec 27, 2005
German to English translations [PRO] Marketing - Marketing / Market Research
German term or phrase:Wer Maßstäbe setzt, braucht bewährte Vorbilder
The title of a marketing brochure.
Any nifty ideas after all that good Christmas fare??
What (historical) models does the company use? Does it drawn on its own traditions, copy biological models, buy up outside patents etc.? How does it design the products that will instill fear into the rest of the industry?
If you want to set standards (for others to follow) ...
Explanation: ... you need to have good models (to base your creative process on).
Of course, a "marketing brochure" is zilch in the way of context.
It could be about setting standards which will define the way others act in that market segment.
But it could equally be about making a big splash in the market and setting a marketing target (a million sales in the first month or similar) which others will measure themselves by. In this case, it could be a sales benchmark figure which dominates the industry or line of business involved.
The general drift is that high performance needs some base to start from, that it is not something you just dream up off the top of your head.
Victor Dewsbery Germany Local time: 11:22 Native speaker of: English PRO pts in category: 20
43 mins confidence: peer agreement (net): +2
We Maßstäbe setzt, braucht bewährte Vorbilder
setting standards requires proven role models
Explanation: and a Happy New Year
swisstell Italy Local time: 11:22 Specializes in field Native speaker of: German PRO pts in category: 51
7 hrs confidence: peer agreement (net): +1
Wer Maßstäbe setzt, braucht bewährte Vorbilder
True precision requires a very close eye
Explanation: Artistic licence, a little allusion to the original (and sector) and a gentle twist of bulls**t.
Textklick Local time: 10:22 Specializes in field Native speaker of: English PRO pts in category: 105
Chris, I am still awaiting feedback from my client but I liked this creative solution best. Thanks and HNY
Notes to answerer
Asker: sounds good, i must check how close the client wishes me to be to the original