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|German to English translations [PRO]|
Marketing - Marketing / Market Research / Ad campaign
|German term or phrase: Räuchermännchen|
|Context is a marketing company (which has an automotive-related name) promoting its own range of services. Räuchermännchen are carved wooden figures (good luck charms?) made in the Erzgebirge, but the image this text is supposed to evoke escapes me. What am I missing here and does anyone know the English word for 'Räuchermännchen'? I looked for quite awhile. Found lots of references, but none in English|
Title of ad: Nichtrauchen lässt das Design altern.
Auto-Design ist Energie in Bewegung visualisieren. Wer den Windkanal voll hat und rund um die Uhr *Räuchermännchen* machen lässt, der bekommt die fließende, emotionale Linienführung auf die der Markt fliegt... Das Ziel: Brand-Identity und Authentizität.
...and so forth.
Thanks in advance for your help.
|English translation:rewrite, maybe something with "smoking hot design"|
Not a suggestion, but some an explanation. Smoke is blown into wind tunnels to make turbulences visible. That's what all the smoke is about. Nichtrauchen/no smoke, no fire (?) means there are no new models being tested in the wind tunnel. By the same token, they cleverly reversed the meaning of "Kanal voll haben - we've had it" to something positive - den Windkanal voll haben = testing new models. Same with Räuchermännchen machen - transform "Männchen machen" (here: to obey, do silly boring stuff) to a positive image by adding "Räucher".
Selected response from:
Local time: 23:56
|Thanks very much, everyone. All of the contributions added a piece of the whole, but the Räuchermänner themselves were pretty irrelevant!|
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29 mins confidence: peer agreement (net): +6