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19:14 Oct 29, 2006
German to English translations [PRO] Marketing - Marketing / Market Research / Machine tool marketing
German term or phrase:Joker im Wettbewerb
From a marketing text on CNC machine tools.
"(our innovative product) ... gibt einen echten Joker im Wettbewerb".
I'm guessing this means that it's causing quite a stir among the competition. "Throws a monkey wrench into the competition"? Any insight about jokers appreciated!