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German to English translations [PRO] Marketing - Marketing / Market Research / Marketing text for the perfume industry
German term or phrase:Zauberhandwerker
The term appears in a marketing text but there is no really helpful context. It is used to refer to makers of perfume. The best I can come up with is alchemist, but I would be grateful if anyone knows a more accurate term.
In the end I opted for Richard's suggestion of 'transmuted' together with alchemist. It worked well. However, his was a comment rather than an answer and I thought this idea of 'miracle worker' was a stroke of brilliance which I would have been happy to use too. Many thanks to everyone who contributed. 4 KudoZ points were awarded for this answer
Hi Richard. No, there is no direct reference to air, fire and water - just earth, but there are references to primal matter, so I like your idea about transmuted.
The reason I wondered whether there was a more 'accurate' term is that the German keeps making me think of Snow White and the seven dwarfs, so I wondered if it was a term that belonged in folklore for which there is an English equivalent.
I'm now in a situation of Wahl and Qual, of course, but still very grateful for everyone's interest.
Ditto. English-speaking copy is generally far more concise (and less corny) than the German equivalent. I'd probably write a simplified i.e. brief equivalent here and perhaps add a touch of magic (doh!) elsewhere. Then again, "alchemists" would be fine!
Sorry to be a pest, but I am a bit surprised by your word "accurate". I suppose you need to be "accurate" about conveying the feeling...but in marketing it doesn't really matter about accuracy in the usual sense, except for factual claims.
I can understand you asking what it's all about - it's a bit of a weird text. The idea is that the perfume is earthy/has the characteristics of earthiness. It's a man's fragrance. I did say the context wasn't exactly helpful...
However, I'm VERY grateful for everyone's suggestions. They're really good.