KudoZ home » German to English » Marketing / Market Research


Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
German term or phrase:Erlebnisplatzierungen
English translation:theme placements / secondary placements
Entered by: Natalie Wilcock
- Contribute to this entry
- Include in personal glossary

10:58 Jun 25, 2004
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Erlebnisplatzierungen
Für den POS sehen wir sowohl Zweitplatzierungen, als auch Erlebnisplatzierungen vor

Die Platzierungen werden jeweils um die relevanten POS-Dekorationsmaterialien ergänzt. Um hier das gesamte Spektrum aufzuzeigen, haben wir exemplarisch pro Idee 2-3 Dekorationsideen umgesetzt, die natürlich von der Umsetzung jeweils austauschbar sind
Natalie Wilcock
Local time: 02:59

Summary of answers provided
4 +2theme placements/displays
4"experience it" placement
4multi-sensory product placement
Derek Gill Franßen



34 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
multi-sensory product placement

An attempt...

Note added at 38 mins (2004-06-25 11:36:51 GMT)

You might just want to describe this instead of using one word. I also found \"experience product placement\" in Google but can\'t open the page:

Product placement on the Internet - [ Diese Seite übersetzen ]... Is experience product placement-tv, product placements we public relations-writing ... creative, approach campaigns are internet awards advertising product marketing ...
product-placement.scubaspot.net/ - Zusätzliches Ergebnis - Ähnliche Seiten

    Reference: http://www.knowthis.com/promoadv/articles/productplacement
Derek Gill Franßen
Local time: 02:59
Works in field
Native speaker of: English
PRO pts in category: 34
Login to enter a peer comment (or grade)

41 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
theme placements/displays

I do not fancy a direct translation such as "experience placement". This is really about displaying, on the point of sale, various products that somehow fit into a common theme (examples: vacation, sports, country etc.). - Take it from an old marketing hand and
have a nice weekend.

Note added at 45 mins (2004-06-25 11:43:51 GMT)

or: thematic placement

read also the about the concept of Erlebnisplatzierung under

Local time: 02:59
Specializes in field
Native speaker of: German
PRO pts in category: 51

Peer comments on this answer (and responses from the answerer)
agree  Derek Gill Franßen: Yes, this works. I also found its usage (however only once) at: http://www.aejmc.net/advertising/news/s03adnews.pdf Ant: Yes, I also used www.lehmketraining.de as a reference for "Zweitplatzierungen".
2 mins
  -> thanks, Derek, or see the ref. that I added later

agree  gangels: or 'variations on a theme placements'
1 hr
  -> thanks, Klaus, and have a nice weekend
Login to enter a peer comment (or grade)

23 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
"experience it" placement

As if you where there placement.

Local time: 02:59
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

Return to KudoZ list

Changes made by editors
Aug 3, 2005 - Changes made by Natalie Wilcock:
Field (specific)(none) » Marketing / Market Research

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search