Würdigungsecke
English translation: comment
| 11:11 Dec 10, 2004 |
| German to English translations [PRO] Marketing - Marketing / Market Research / marketing/psychology | |||||||
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|  Selected response from: Ken Cox Local time: 08:44 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 3 +2 | comment |
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| 3 +1 | respectable but boring |
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| 4 | lumped under the "old faithfuls" heading |
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| 4 | display |
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| 3 | Hall of Fame |
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| 3 | connoiseurs corner |
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| 1 | appreciation rut |
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| Discussion entries: 4 | |
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Answers
13 mins confidence: 
| Würdigungsecke appreciation rut Explanation: a wild guess...would need more context |
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14 mins confidence:
| Würdigungsecke Hall of Fame Explanation: or something along those lines. |
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1 hr confidence: peer agreement (net): +1
peer agreement (net): +1| Würdigungsecke respectable but boring Explanation: I take this as an ironic reference to ideas/people which/who are long-established and respected but sitting in the corner (of the 'Wirtshaus'?) and no longer part of what's happening. In the absence of a one-word option maybe a looser version: 'the classic German brands are pretty much stuck (fast) in the 'respectable but boring' category' |
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1 hr confidence:
lumped under the "old faithfuls" heading Explanation: the good old stalwarts -------------------------------------------------- Note added at 2004-12-10 13:41:47 (GMT) -------------------------------------------------- TIME WARP -------------------------------------------------- Note added at 2004-12-10 13:42:32 (GMT) -------------------------------------------------- THE OLD WORTHIES |
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2 hrs confidence:
| Würdigungsecke connoiseurs corner Explanation: 2nd try |
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3 hrs confidence: peer agreement (net): +2
peer agreement (net): +2| Würdigungsecke comment Explanation: Thanks for the additional context -- that puts things in quite a different light. First, I think Kieran's suggestion that 'Würdigungsecke' refers to the corner of the local where the honourable oldsters sit is probably correct, so it's not a term from psychology or sociology. Second, I think this relates specifically to the German situation, where for decades (if not generations) advertising for Sekt has associated it with formal occasions such as New Year's, Christmas, weddings and the like, and besides giving it a somewhat elite and formal image, has 'branded' it (pun intended) as a beverage that requires a special occasion. My feeling is that in English-speaking countries champagne has more the image of being what you drink when you want to celebrate something with a bit of class (that's a subtle but real difference). That being said, my two bit's worth for the translation would be 'the traditional German brands have become almost inextricably associated with formal occasions'. No doubt you'll get lots of other suggestions. |
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2 days 2 hrs confidence:
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