English translation: generic pharmaceuticals/products
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Explanation: Just one of many similar Google hits:
The ratiopharm concept has not only had an impact on pricing policies. It has also set new standards for assessing the pharmaceutical and therapeutic quality of drugs. New criteria and methods for studying bioavailability and bioequivalence have been developed by ratiopharm in order to demonstrate
and record the equivalence of generic products with the original proprietary preparations.
These have contributed important new information to the field of biopharmacology. For the past 24 years, it has been our fundamental policy to offer a wide range of products, representing low-cost alternatives to the original proprietary preparations in many indication areas.
(Corroborates my experience from two years with a major pharmaceutical company)