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positionieren sich über ihr Preis-Image

English translation: position themselves above their price image

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10:33 Sep 27, 2000
German to English translations [PRO]
German term or phrase: positionieren sich über ihr Preis-Image
The text is about the market position of different brands of a company. (Car manufacturer).
(Die zwei Marken) positionieren sich in erster Linie über ihr Preis-Image.
Julie
English translation:position themselves above their price image
Explanation:
I.e. The general marketing would give the impression of a higher price than that perceived by the general public


Selected response from:

Gillian Searl
United Kingdom
Local time: 10:21
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
naposition themselves through their price image
Mats Wiman
na(The two brands) position themselves (in the market) mainly through price and image.xxxvincent w.
namakes...price competitionxxxLia Fail
nacompete on price
Tim Drayton
napositioning through their price image
Elisabeth Moser
na -1position themselves above their price image
Gillian Searl


  

Answers


7 mins
positioning through their price image


Explanation:
not much to translate here.



    Muret-Sanders
Elisabeth Moser
United States
Local time: 05:21
Native speaker of: Native in GermanGerman
PRO pts in pair: 772
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22 mins peer agreement (net): -1
position themselves above their price image


Explanation:
I.e. The general marketing would give the impression of a higher price than that perceived by the general public





    Schaefer - Management and Marketing Dictionary
Gillian Searl
United Kingdom
Local time: 10:21
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 126

Peer comments on this answer (and responses from the answerer)
disagree  Ulrike Kraemer: just stumbled across this question and - sorry - have to disagree even though it was asked and answered years ago; it's via, through, by means of, by way of - but NOT above
3039 days
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1 hr
compete on price


Explanation:
OK, if 'Preis' means 'price' and 'Image' means 'image', then 'Preis-Image' must be 'price image'. Or must it. I can't get a single hit for 'price image' in English. Maybe we should look at what it really means. You will find an example at the URL below. There are references to 'schlechtes Preis-Image' which means that something or somewhere has the reputation of being expensive, and the reverse. Here, don't we really mean that the two models in question compete first and foremost on price?


    Reference: http://www.diyonline.de/Daten/diy94_06/22_DIE~I.HTM
Tim Drayton
Cyprus
Local time: 12:21
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 154
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1 hr
makes...price competition


Explanation:
For cars (larger, complex machines) we use the word 'makes' rather than 'brands'(other, smaller, less complex items).

Both makes are positioned in the front line (of the market) on the basis of price

OR

Both makes compete in the front line on the basis of price

xxxLia Fail
Spain
Local time: 11:21
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 2
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10 hrs
position themselves through their price image


Explanation:
The two makes position themselves mainly though/via their price image.

Position NOT positioning (the do it constantly, not just now)


    MMI
Mats Wiman
Sweden
Local time: 11:21
Native speaker of: Native in SwedishSwedish
PRO pts in pair: 1498
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12 hrs
(The two brands) position themselves (in the market) mainly through price and image.


Explanation:
The price and image of the brands are the main instruments for positioning the brands in the market, i.e. differentiate themselves from other brands.

xxxvincent w.
Local time: 11:21
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