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Branchenausrichtung einschlagen

English translation: adopt a clearly trade-oriented policy

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13:48 Dec 4, 2000
German to English translations [PRO]
German term or phrase: Branchenausrichtung einschlagen
Die Firma ist auch der erste Elektrowerkzeughersteller, der die typische Produktgruppenorientierung verlassen und eine eindeutige Branchenausrichtung eingeschlagen hat.
Part of a company profile.
Julie Neill
Spain
Local time: 08:54
English translation:adopt a clearly trade-oriented policy
Explanation:
In my professional experience, the terms trade orientation and trade-oriented are in common use - and there are a few thousand Google hits to confirm this. Here are a couple of examples:


Stephen M. Miller (Department of Economics, U-63 The University of Connecticut Storrs, CT 06269-1063)
Mukti P. Upadhyay
We study the effects of trade orientation and human capital on total factor productivity for a pooled cross-section, time-series sample of developed and developing countries. We first estimate total factor productivity from a parsimonious specification of the aggregate production function involving output per worker, capital per worker, and the labor force, both with and without the stock of human capital. Then we consider a number of potential determinants of total factor productivity growth including several measures of trade orientation as well as a measure of human capital.
http://ideas.uqam.ca/ideas/data/Papers/wopcoecwp_010.html

Contrary to the conventional wisdom, almost all the best-paying jobs in American manufacturing are in the trade-oriented industries highlighted in the chart below, where both exports and imports, on average, equal 23 percent of domestic shipments. These trade-oriented industries – machinery, metals, chemicals, electronics, transportation equipment and instruments – account for 76 percent of U.S. manufactured exports and 68 percent of U.S. manufactured imports.
http://www.nam.org/ECO/TradeEducation/BothExImpts.html.




Selected response from:

Randi Stenstrop
Local time: 08:54
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
naCommentRandi Stenstrop
naadopt a clearly trade-oriented policyRandi Stenstrop
nachoose a branch of industry orientation
Mats Wiman
naclearly serving one particular branch of industryRolf Bueskens
naadopt a sectoral orientation
Tim Drayton


  

Answers


45 mins
adopt a sectoral orientation


Explanation:
This company claims to have adopted a clear sectoral orientation as opposed to a product group orientation. I would say that 'Ausrichtung' and 'Orientierung' are pretty much synonymous here. I understand this to mean that the company now organises its marketing activities sectorally, rather than according to product group. So a client in one particular sector will be served by one department regardless of the kind of product they wish to purchase.

Tim Drayton
Cyprus
Local time: 09:54
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 154

Peer comments on this answer (and responses from the answerer)
Mats Wiman
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2 hrs
clearly serving one particular branch of industry


Explanation:
self-explanatory


    Professional experience
Rolf Bueskens
Local time: 18:54
Native speaker of: Native in GermanGerman
PRO pts in pair: 544

Peer comments on this answer (and responses from the answerer)
Mats Wiman
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6 hrs
choose a branch of industry orientation


Explanation:
The company is the only electric tools manufacturer, that has left the typical product group orientation and has chosen an unequivocal bransch of industry orientation.

Mats Wiman
Sweden
Local time: 08:54
Native speaker of: Native in SwedishSwedish
PRO pts in pair: 1498
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12 hrs
adopt a clearly trade-oriented policy


Explanation:
In my professional experience, the terms trade orientation and trade-oriented are in common use - and there are a few thousand Google hits to confirm this. Here are a couple of examples:


Stephen M. Miller (Department of Economics, U-63 The University of Connecticut Storrs, CT 06269-1063)
Mukti P. Upadhyay
We study the effects of trade orientation and human capital on total factor productivity for a pooled cross-section, time-series sample of developed and developing countries. We first estimate total factor productivity from a parsimonious specification of the aggregate production function involving output per worker, capital per worker, and the labor force, both with and without the stock of human capital. Then we consider a number of potential determinants of total factor productivity growth including several measures of trade orientation as well as a measure of human capital.
http://ideas.uqam.ca/ideas/data/Papers/wopcoecwp_010.html

Contrary to the conventional wisdom, almost all the best-paying jobs in American manufacturing are in the trade-oriented industries highlighted in the chart below, where both exports and imports, on average, equal 23 percent of domestic shipments. These trade-oriented industries – machinery, metals, chemicals, electronics, transportation equipment and instruments – account for 76 percent of U.S. manufactured exports and 68 percent of U.S. manufactured imports.
http://www.nam.org/ECO/TradeEducation/BothExImpts.html.






Randi Stenstrop
Local time: 08:54
Native speaker of: Danish
PRO pts in pair: 265
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12 hrs
Comment


Explanation:
I should have added that Branchenausrichtung / trade orientation usually does not mean that you concentrate on only one trade:

BRANCHENAUSRICHTUNG VERBESSERT KUNDENERFOLG
In ihren weltweiten Marktaktivitäten orientiert sich die SAP schwerpunktmäßig an Branchen, um die spezifischen Bedürfnisse der Anwender noch besser zu erfüllen.
ttp://www.ir-online.de/germ/frankf/sapg/bilanz1997/S12.htm



Randi Stenstrop
Local time: 08:54
Native speaker of: Danish
PRO pts in pair: 265
Login to enter a peer comment (or grade)




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