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12:49 Dec 6, 2000
German to English translations [PRO]
German term or phrase:sind einzelne Schritte auf dem Weg dorthin
A company profile text ends as follows:
Nach dem Motto 'Zufriedene Kunden zahlen unser Gehalt' gehört eine starke Kundenorientierung zur Firmenphilosophie. Kleine eigenverantwortliche Teams, Leistungsprämien, Mitarbeiterbeteiligungen bei der Schaffung neuer Strukturen sowie Netzwerke innerhalb und mit externen Partner sind einzelne Schritte auf dem Weg dorthin.
I am confused because I don't really know where 'dorthin' is. There is no reference earlier in the text. Any ideas how to translate this last phrase?
Explanation: Why make it more complicated than it has to be?
Here is my suggestion:
Small independent teams ... external partners - each of these ["initiatives" or similar, if you feel you need a noun, but not strictly necessary]is a step towards that goal (i.e.: the goal stated in the preceding sentence: "Nach dem Motto .... ")
Explanation: Don't you just hate sentences like that?
I think what the message they're trying to impart here is that all of the stated measures (small autonomous teams,
performance incentives, employee participation in the creation of new structures, as well as internal and external networking systems) take them closer to their goal/corporate philosophy of total customer focus or orientation. I'm sure you can find a more elegant way of formulating it, but that's what I get out of the passage.
Hope it helps!
Beth Kantus United States Local time: 01:24 Native speaker of: English PRO pts in pair: 924
...steps [on the way] towards achieving our objective
Explanation: "Dorthin" refers to the company objective (as expressed in its corporate philosophy) of responding to customer needs and making sure that customer satisfaction is high.