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Sortimentskraft

English translation: (retail) merchandiser

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Sortimentskraft
English translation:(retail) merchandiser
Entered by: Nicole Schnell
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21:32 Nov 7, 2007
German to English translations [PRO]
Bus/Financial - Retail
German term or phrase: Sortimentskraft
Sortimentskräfte
Propaganda-Mitarbeiter von Lieferanten, die ganzjährig für ihr Sortiment zuständig sind. (In der Parfümerie-Abteilung werden diese Mitarbeiter Depotkräfte genannt).
njbeckett
Germany
Local time: 05:56
(retail) merchandiser
Explanation:
Retail merchandiser: Job description and activities

» Job description
Merchandisers are responsible for ensuring that products appear in the right store at the right time and in the right quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance. While the buyer selects the lines, the merchandiser decides how much money should be spent, how many lines should be bought, and in what quantities.

Merchandisers set the prices to maximise profits and manage the performance of the ranges, planning promotions and markdowns as necessary. They also oversee the delivery and distribution of the stock and deal with problems with suppliers as they arise.

» Typical work activities
Actual work activities will vary depending upon the company and the particular retail sector, though will typically include:

planning product ranges and preparing sales and stock plans in conjunction with buyers;
liaising with buyers, analysts, stores, suppliers and distributors;
maintaining a comprehensive library of appropriate data;
producing layout plans for stores;
forecasting profits and sales using computer programs;
optimising the sales volume and profitability of designated product areas;
planning budgets and presenting sales forecasts and figures for new ranges;
controlling stock levels based on forecasts for the season;
analysing every aspect of the best and worst sellers (for example, the best selling price points, colours or styles);
ensuring that best sellers are fully potentialised;
monitoring slow sellers;
taking action to reduce prices or set promotions as necessary;
gathering information relating to the customer reaction to products;
analysing previous season's sales and reporting on the current season's lines;
accompanying buyers on visits to manufacturers to appreciate production processes;
visiting suppliers and stores for best/worst seller meetings;
meeting with suppliers and managing the distribution of stock, possibly negotiating cost prices with suppliers;
identifying production and supply difficulties and dealing with them as and when they occur;
managing, training and supervising staff.

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Note added at 30 mins (2007-11-07 22:02:55 GMT)
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http://72.14.253.104/search?q=cache:rTzgbMr5hBkJ:www.prospec...
Selected response from:

Nicole Schnell
United States
Local time: 20:56
Grading comment
Thanks
4 KudoZ points were awarded for this answer

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Summary of answers provided
3 +1(retail) merchandiser
Nicole Schnell


  

Answers


29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
(retail) merchandiser


Explanation:
Retail merchandiser: Job description and activities

» Job description
Merchandisers are responsible for ensuring that products appear in the right store at the right time and in the right quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance. While the buyer selects the lines, the merchandiser decides how much money should be spent, how many lines should be bought, and in what quantities.

Merchandisers set the prices to maximise profits and manage the performance of the ranges, planning promotions and markdowns as necessary. They also oversee the delivery and distribution of the stock and deal with problems with suppliers as they arise.

» Typical work activities
Actual work activities will vary depending upon the company and the particular retail sector, though will typically include:

planning product ranges and preparing sales and stock plans in conjunction with buyers;
liaising with buyers, analysts, stores, suppliers and distributors;
maintaining a comprehensive library of appropriate data;
producing layout plans for stores;
forecasting profits and sales using computer programs;
optimising the sales volume and profitability of designated product areas;
planning budgets and presenting sales forecasts and figures for new ranges;
controlling stock levels based on forecasts for the season;
analysing every aspect of the best and worst sellers (for example, the best selling price points, colours or styles);
ensuring that best sellers are fully potentialised;
monitoring slow sellers;
taking action to reduce prices or set promotions as necessary;
gathering information relating to the customer reaction to products;
analysing previous season's sales and reporting on the current season's lines;
accompanying buyers on visits to manufacturers to appreciate production processes;
visiting suppliers and stores for best/worst seller meetings;
meeting with suppliers and managing the distribution of stock, possibly negotiating cost prices with suppliers;
identifying production and supply difficulties and dealing with them as and when they occur;
managing, training and supervising staff.

--------------------------------------------------
Note added at 30 mins (2007-11-07 22:02:55 GMT)
--------------------------------------------------

http://72.14.253.104/search?q=cache:rTzgbMr5hBkJ:www.prospec...

Nicole Schnell
United States
Local time: 20:56
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 44
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Kim Metzger: Sortiment is often translated as product range, but that wouldn't work here.
2 hrs
  -> Thanks, Kim! Greetings!
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Changes made by editors
Nov 21, 2007 - Changes made by Nicole Schnell:
Created KOG entryKudoZ term » KOG term
Nov 8, 2007 - Changes made by Steffen Walter:
Field (specific)Business/Commerce (general) » Retail


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