milchiger Schimmer

English translation: has lost some of its sparkle. But

06:55 Oct 18, 2007

German to English translations [PRO]
Marketing - Textiles / Clothing / Fashion / Letter from Managing Director

German term or phrase: milchiger Schimmer

This is a letter from the new Managing Director to the employees of a clothing company and is an attempt to rouse team spirit and give the employees a sense of purpose after a poor business period.

Context:

"Die Marke hat einen milchigen Schimmer bekommen."

Prior to this sentence there are reasons why the company has been doing badly - too rigid a business structure, poor decisions by the managment resulting in lethargy amongst the employees. Then comes this sentence followed by positive aspects of the company which can be built on.

Caspar Zoeftig KudoZ activity Questions: 29 (none open) (1 closed without grading) Answers: 33
Local time: 07:00

English translation:has lost some of its sparkle. But

Explanation:
I'd get away from the picture and turn it around. The next sentence should, though, begin with "But"

Selected response from:

Edith Kelly
Switzerland
Local time: 07:00

Grading comment

Thanks very much, a nice way of putting it.
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +11

has lost some of its sparkle. But

Edith Kelly

a glimmer/shimmer of hope

lindaellen (X)

The brand has lost some of its cachet/lustre

gfish

Discussion entries: 1

Answers

18 mins confidence:

einen milchigen Schimmer a glimmer/shimmer of hope

Explanation:
If I get you right, you want to indicate that the worst is over and there is light at the end of the tunnel - without using all the clichés in the book. There are lots of ways of saying that the "sun is beginning to shine" - so view my contribution as a starter.

lindaellen (X)
Native speaker of:

English
PRO pts in category: 4

21 mins confidence:

peer agreement (net): +11

einen milchigen Schimmer

has lost some of its sparkle. But

Explanation:
I'd get away from the picture and turn it around. The next sentence should, though, begin with "But"

Edith Kelly
Switzerland
Local time: 07:00
Native speaker of:

German,

English
PRO pts in category: 194

Grading comment

Thanks very much, a nice way of putting it.

34 mins confidence:

einen milchigen Schimmer The brand has lost some of its cachet/lustre

Explanation:
....

gfish
Local time: 22:00
Native speaker of:

German
PRO pts in category: 22

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milchiger Schimmer

English translation: has lost some of its sparkle. But

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milchiger Schimmer

English translation: has lost some of its sparkle. But

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