GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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15:10 Feb 15, 2007 |
Greek to English translations [Non-PRO] Journalism | |||||||
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| Selected response from: Elena Petelos United Kingdom Local time: 14:10 | ||||||
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4 +6 | (Even the) rejection of the product/product rejection |
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(Ακόμα και η) απόρριψη του προϊόντος (Even the) rejection of the product/product rejection Explanation: http://www.google.co.uk/search?hl=el&rlz=1T4GGLJ_enGR209GR20... This can lead to consumer complaints and even rejection of the product. Additionally, packaging of relatively dense powders often causes a greater material ... www.freepatentsonline.com/4001448.html -------------------------------------------------- Note added at 9 mins (2007-02-15 15:20:31 GMT) -------------------------------------------------- ABSTRACT: Product rejection of a new innovative product is one of the major uncertainties for high volumeconsumer companies. It is well known that some of the field failures are consequences of unexpected consumer behavior [Brombacher (1999)]. Conventional in house tests, during product development have not been able to fully prevent product rejections. This paper describes a new consumer testing concept called the high contrast consumer test, which tries to deal with unexpected consumer behavior. This new consumer testing concept was attempted in a company that developed an innovative domestic iron. The results showed that this concept for this particular company was able to highlight consumer issues and therefore design issues that the company’s conventional tests could not show. [...] http://www.dti.nus.edu.sg/research/doc/BOERED.pdf Reference: http://www.google.co.uk/search?hl=el&rlz=1T4GGLJ_enGR209GR20... |
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