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03:55 Feb 15, 2009
Indonesian to English translations [PRO] Advertising / Public Relations / advertising slogan for a brand of cigarettes
Indonesian term or phrase:kritis
This word appears as the slogan for a brand of cigarettes. I am interested to know not just the literal meaning (which is clear enough) but its connotations or any popular extensions of meaning -- what does it communicate in such a context.
As a word to describe the self-image promoted by a cigarette brand (and adopted by a young smoker) "smart" sounds better than analytical. Many thanks for your kind help. 4 KudoZ points were awarded for this answer
I am sorry, I did not give the correct context for this term. It does occur in a context of a discussion of cigarette brand slogans, but actually refers to the self-image promoted (or experienced) by young people smoking particular brands. What I don't understand is how "kritis" (as in "critical thinking" or "a critical situation" or "critically" ill etc.) can be construed as describing a positive self image. Here is the full context:-
“Persepsi terhadap perilaku merokok sesuai dengan pencitraan iklan rokok, karena slogan-slogan iklan rokok memperlihatkan citra yang dibangun untuk menarik perhatian dan untuk menumbuhkan gaya hidup. Citra-citra tersebut meliputi Percaya Diri, Keren, Setia Kawan, Kreatif, Pemberani, Suka Menolong, Gaul, Berjiwa Petualang, Pria Sejati, Kritis, dan Gagah.
Explanation: Because it is an ad promoting a cigarette brand, "kritis" would probably mean "critical" in a positive sense, such as "all-important" or its synonyms "high priority, pressing, significant, strategic, urgent, vital, weighty."
argosys Local time: 18:55 Works in field Native speaker of: English
Notes to answerer
Asker: Thank you for your very helpful answer. I have posted a comment (above) giving more context. What I need is a positive expression and all I can think of is "discriminating".