valenza valoriale

English translation: [become] infused with value

14:02 Sep 15, 2015
Italian to English translations [PRO]
Marketing - Advertising / Public Relations / valenza valoriale
Italian term or phrase: valenza valoriale
I want to die. This is one of those expressions that means absolutely nothing in Italian, I'll call it Italian Fluff, and if you've done any marketing/advertisement translations, you know what I mean.

So the full sentence is, if it makes any difference:
"I centri commerciali acquisiscono valenza valoriale e diventano luoghi favoriti dei nostri clienti"

So, any creative suggestions?
iris cartia
United Kingdom
Local time: 11:22
English translation:[become] infused with value
Explanation:
One possibility

Branding is what turns mere
commodities into name brands
infused with value—the kind of
value consumers are willing to pay
for.


Selected response from:

JudyC
Italy
Local time: 12:22
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4added value
philgoddard
3[become] infused with value
JudyC


Discussion entries: 4





  

Answers


3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
[become] infused with value


Explanation:
One possibility

Branding is what turns mere
commodities into name brands
infused with value—the kind of
value consumers are willing to pay
for.




JudyC
Italy
Local time: 12:22
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 4
Notes to answerer
Asker: That's perfect, thank you JudyC!

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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
added value


Explanation:
I don't disagree with JudyC's answer, but I think you have to include the idea of "added". They have value already, but additional attractions such as arts and entertainment (see the context in the discussion box) give them more.

--------------------------------------------------
Note added at 4 hrs (2015-09-15 18:47:54 GMT)
--------------------------------------------------

So "acquire added value".

philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 20
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