funzionali e rappresentativi

English translation: effective and fitting (or other way round)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:funzionali e rappresentativi
English translation:effective and fitting (or other way round)
Entered by: Lara Barnett

20:42 Feb 27, 2019
Italian to English translations [PRO]
Marketing - General / Conversation / Greetings / Letters / Branding & communications
Italian term or phrase: funzionali e rappresentativi
I am looking for a good pair of words that work well together here, not simply just a literal translation as I am worried that in English that would not convey the idea very well. My problem is that I do not fully understand what is intended in this description.

"[PR company] ....si è occupata di individuare una key visual e un key message funzionali e rappresentativi per "XYZ", da poter utilizzare per sviluppare il suo identity set. "
Lara Barnett
United Kingdom
Local time: 15:30
effective and fitting (or other way round)
Explanation:
Not too literal but still close to the Italian.

... that are both fitting and effective
Selected response from:

Lisa Jane
Italy
Local time: 16:30
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1effective and fitting (or other way round)
Lisa Jane


  

Answers


53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
effective and fitting (or other way round)


Explanation:
Not too literal but still close to the Italian.

... that are both fitting and effective

Lisa Jane
Italy
Local time: 16:30
Meets criteria
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 400

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: When you have more than one adjective, it's often best to arrange them by increasing numbers of syllables, so fitting and effective.
20 hrs
  -> Yes that's what I thought...sounds better that way round
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