Politica di Scrematura

Spanish translation: Estrategia de Desnatado/Descremado

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:Politica di Scrematura
Spanish translation:Estrategia de Desnatado/Descremado
Entered by: cristina aiosa

15:08 May 25, 2013
Italian to Spanish translations [PRO]
Marketing - Marketing / Market Research
Italian term or phrase: Politica di Scrematura
Ciao,

riuscite ad aiutarmi con questa espressione prettamente del settore marketing. In inglese, dovrebbe essere "Screening Politics" ma in spagnolo?????

Grazie mille.
cristina aiosa
Italy
Local time: 11:46
Estrategia de Desnatado/Descremado
Explanation:
Precios máximos. Se fijan inicialmente precios altos, buscando el prestigio y sacrificando una mayores ventas por tener más margen de beneficios. Después habrá que bajar precios y puede tener inconvenientes. Cuando esta estrategia está hecha premeditadamente para dar prestigio al producto y luego generalizarlo recibe el nombre de “estrategia de desnatado”.
Selected response from:

Beatrice trad
Spain
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4 KudoZ points were awarded for this answer



Summary of answers provided
4Estrategia de Desnatado/Descremado
Beatrice trad


  

Answers


4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Estrategia de Desnatado/Descremado


Explanation:
Precios máximos. Se fijan inicialmente precios altos, buscando el prestigio y sacrificando una mayores ventas por tener más margen de beneficios. Después habrá que bajar precios y puede tener inconvenientes. Cuando esta estrategia está hecha premeditadamente para dar prestigio al producto y luego generalizarlo recibe el nombre de “estrategia de desnatado”.


    Reference: http://www.marketinet.com/ebooks/manual_de_marketing/manual_...
    Reference: http://www.promonegocios.net/precio/estrategias-precios.html
Beatrice trad
Spain
Native speaker of: Native in ItalianItalian, Native in SpanishSpanish
PRO pts in category: 4
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