English translation: yield data OPPURE performance data
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03:25 Oct 21, 2001
Italian to English translations [Non-PRO] Law/Patents
Italian term or phrase:dati dei rendimenti
imprecisa comunicazione dei dati dei rendimenti da parte dei clienti - clause in a contract, a case where the Agent is not entitled to commission
Explanation: Marketing optimization does not require any more detailed information than other CRM solutions (such as modeling or marketing automation) in order to operate effectively within a marketing organization. Data inputs include promotional offer propensities (for instance, the output of a SAS modeling process), profitability data (average values or customer level data can be used), offer and channel fulfillment cost information, and the overall business goals and constraints that the optimization needs to satisfy.
just to offer other alternatives, which might apply to your context
"rendimento" can be productivity, performance, return, output, profitability depending entirely on the type of rendimento involved.