monomarca

English translation: single-brand

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	monomarca
English translation:	single-brand
Entered by:	Sarah Ponting

08:36 Jul 4, 2002

Italian to English translations [PRO]
Marketing

Italian term or phrase: monomarca

marketing presentation: i negozi monomarca as opposed to multimarca, monobrand and multibrand?

Amanda Calleri (X) KudoZ activity Questions: 328 (5 open) (1 without valid answers) (2 closed without grading) Answers: 22 Italy
Local time: 08:01

single-brand

Explanation:
single-brand stores

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Note added at 2002-07-04 08:47:34 (GMT)
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\"single-brand store

noun. A store that sells only a single brand of merchandise.

\"In No Choice, Klein indicates how the promise of a huge array of consumer choice has been betrayed by mergers, franchising and corporate censorship. Single-brand stores now predominate in many urban centres—Nike Town, Roots, The Body Shop—and single-brand pioneer Disney has gone far beyond Disney World to create the Disney Magic cruise ship, and Celebration, Fla., where you can live the complete Disney life.\"

—Bronwyn Drainie, \"Brand names? Hate \'em,\" The Globe and Mail, January 15, 2000\"

Reference:
http://www.logophilia.com/WordSpy/single-brandstore.asp

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Note added at 2002-07-04 08:50:00 (GMT)
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\"The most prestigious opening was the Tokyo flagship store, on the prominent Omotesando street. Other important openings occurred in Kobe, Japan; Moscow, the largest single-brand store in Russia; and Hamburg.\"

http://www.benetton.com/investors/en/pressreleases/2001/2001...

\"A Retailing strategy: the store is the brand
HF5429 .R475
Looks at the single-brand store concept, its advantages and disadvantages. Examines such stores as the Gap, Crate & Barrel, and Benetton\"

http://guides.library.fullerton.edu/Communications/videos.ht...

Selected response from:

Sarah Ponting
Italy
Local time: 08:01

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

single-brand

Sarah Ponting

4 +1

one branded// single branded shops

amiguens

Answers

4 mins confidence:

peer agreement (net): +1

one branded// single branded shops

Explanation:
spero aiuti

amiguens
Local time: 08:01
PRO pts in pair: 4

9 mins confidence:

peer agreement (net): +3

single-brand

Sarah Ponting
Italy
Local time: 08:01
Native speaker of:

English
PRO pts in pair: 1626

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monomarca

English translation: single-brand

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monomarca

English translation: single-brand

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