KudoZ home » Italian to English » Marketing

sul totale della pressione pubblicitaria

English translation: total advertising pressure

Advertisement

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:sul totale della pressione pubblicitaria
English translation:total advertising pressure
Entered by: Grace Anderson
Options:
- Contribute to this entry
- Include in personal glossary

07:19 Oct 25, 2002
Italian to English translations [PRO]
Marketing
Italian term or phrase: sul totale della pressione pubblicitaria
Il valore, sul totale della pressione pubblicitaria, si attesta attorno al 43% rispetto al 37% del mercato caffè e al 34% degli alimentari.
Chris
total advertising pressure
Explanation:
e.g.

What is a GRP (gross rating point)?
A gross rating point (GRP) corresponds to one per cent of the target group. It is possible for an advertising campaign to have more than 100 GRPs. This is because each contact in the target group that was generated by the commercial is added to the previous GRPs (= advertising pressure mass, which is made up of the components cumulative rating in % and OTS)

http://www.publisuisse.ch/english/website/tools/faq/e_faq.cf...

Che cos'è il GRP (Gross Rating Point)?
Un GRP corrisponde a una percentuale del GT. Una campagna pubblicitaria può disporre di più di 100 GRP, perciò ogni contatto generato con lo spot viene conteggiato nel GRP ottenuto fino a quel momento (=la pressione pubblicitaria è composta dal rating cumulato in percentuale e all'OTS).

http://www.publisuisse.ch/italiano/website/tools/faq/i_faq.c...
Selected response from:

Grace Anderson
Italy
Local time: 15:26
Grading comment
4 KudoZ points were awarded for this answer

Advertisement


Summary of answers provided
3total advertising pressureGrace Anderson


  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
total advertising pressure


Explanation:
e.g.

What is a GRP (gross rating point)?
A gross rating point (GRP) corresponds to one per cent of the target group. It is possible for an advertising campaign to have more than 100 GRPs. This is because each contact in the target group that was generated by the commercial is added to the previous GRPs (= advertising pressure mass, which is made up of the components cumulative rating in % and OTS)

http://www.publisuisse.ch/english/website/tools/faq/e_faq.cf...

Che cos'è il GRP (Gross Rating Point)?
Un GRP corrisponde a una percentuale del GT. Una campagna pubblicitaria può disporre di più di 100 GRP, perciò ogni contatto generato con lo spot viene conteggiato nel GRP ottenuto fino a quel momento (=la pressione pubblicitaria è composta dal rating cumulato in percentuale e all'OTS).

http://www.publisuisse.ch/italiano/website/tools/faq/i_faq.c...


Grace Anderson
Italy
Local time: 15:26
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 3429
Login to enter a peer comment (or grade)




Return to KudoZ list


Changes made by editors
Dec 29, 2006 - Changes made by Grace Anderson:
LevelNon-PRO » PRO


KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.



See also:



Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search