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I always thought that "impaginazione" was layout, however now I'm confused because the text below uses them to mean different things. Do the words "impagination" and "impaginate" really exist in English? They do appear on Google but ...
"Questa guideline serve a stabilire l'impaginazione ideale degli annunci XX, le sue proporzione e i suoi equilibri.
Per questo ogni annuncio devel essere impaginato sempre da un art director che ne avrà seguito in precedenza ogni fase: layout, scatti fotografici, ritocchi, ecc."