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Importanza prodotti-civetta

English translation: see below

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00:50 Aug 18, 2000
Italian to English translations [PRO]
Marketing
Italian term or phrase: Importanza prodotti-civetta
Used in marketing discussion for food industry
Peter Cox
Italy
Local time: 05:18
English translation:see below
Explanation:
The "prodotti civetta" are products used to attract customers, who would then buy other items as well. In many supermarkets you can see "prodotti civetta" such as products of well-known brands which are sold at a lower price, with very little profit, on the assumption that customers will pay no attention to prices of other items.
The civetta (little owl) is famous for its singing which attracts other birds.
Selected response from:

Laura Gentili
Italy
Local time: 05:18
Grading comment
Thanks Laura, although HeathCliff's answer also useful you get the "Kudos" for being first, besides HeatCliff is so far ahead, she doesn't need 'em!
4 KudoZ points were awarded for this answer

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Summary of answers provided
na"importance of loss leaders"Heathcliff
nasee below
Laura Gentili


  

Answers


57 mins
see below


Explanation:
The "prodotti civetta" are products used to attract customers, who would then buy other items as well. In many supermarkets you can see "prodotti civetta" such as products of well-known brands which are sold at a lower price, with very little profit, on the assumption that customers will pay no attention to prices of other items.
The civetta (little owl) is famous for its singing which attracts other birds.

Laura Gentili
Italy
Local time: 05:18
Native speaker of: Native in ItalianItalian
PRO pts in pair: 221
Grading comment
Thanks Laura, although HeathCliff's answer also useful you get the "Kudos" for being first, besides HeatCliff is so far ahead, she doesn't need 'em!

Peer comments on this answer (and responses from the answerer)
Heathcliff
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4 hrs
"importance of loss leaders"


Explanation:
As Laura has implied, a "loss leader" is a product that is offered at an attractively low price, primarily to draw customers into a store and, of course, continue their shopping after having purchased the inexpensive item. -- Of course, use of the loss-leader concept is not limited to dealings between retailers and the public; it also plays a role in business-to-business transactions. -- HTH!

Heathcliff
United States
Local time: 20:18
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 504
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