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insegne

English translation: companies

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:insegne
English translation:companies
Entered by: Monia Di Martino
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17:26 Nov 12, 2008
Italian to English translations [PRO]
Marketing / Market Research
Italian term or phrase: insegne
Nell’ambito del Brand Mix, il 10% delle insegne non sono marchi ed una buona parte non è consistente con un brand mix ottimale.

This is from a PPT presentation and so not a lot to go on. I know that there has been discussion of this term before and I have checked but I am unsure as to whether insegne may mean product or companies themselves.
It may help if I give the sentence before as well:

Il mix merchandising attuale è sbilanciato, ci sono alcune categorie importanti che sono quasi inesistenti: la pelletteria e gli accessori, l’intimo, la profumeria ed il bambino.
Leanne Young
Italy
Local time: 14:55
companies
Explanation:
...

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Note added at 4 days (2008-11-17 09:17:54 GMT) Post-grading
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Thank you.
Selected response from:

Monia Di Martino
Italy
Local time: 14:55
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
4companies
Monia Di Martino


  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
companies


Explanation:
...

--------------------------------------------------
Note added at 4 days (2008-11-17 09:17:54 GMT) Post-grading
--------------------------------------------------

Thank you.

Monia Di Martino
Italy
Local time: 14:55
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 4
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Changes made by editors
Nov 17, 2008 - Changes made by Monia Di Martino:
Created KOG entryKudoZ term » KOG term


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