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espansione territoriale a "macchia d'olio"

English translation: global/comprehensive expansion campaign

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:espansione territoriale a
English translation:global/comprehensive expansion campaign
Entered by: Grace Anderson
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07:30 May 21, 2001
Italian to English translations [PRO]
Italian term or phrase: espansione territoriale a "macchia d'olio"
Comes from a directors' report to shareholders on how the company intends to expand. How could I render "macchia d'olio" type expansion in good English?
Richard Boyce
Local time: 15:29
global/comprehensive expansion campaign
Explanation:
"A macchia d'olio" means that no preference is to be given to any particular direction or area of expansion.

Depending on the context, you could say "global" if "espansione territoriale" means expansion over a wide range of territories or "comprehensive", particularly if it means expansion within a single territory.

HTH

Giles
Selected response from:

Giles Watson
Italy
Local time: 15:29
Grading comment
Thanks to all who answered. I made my selection based on the context of my particular document
3 KudoZ points were awarded for this answer

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Summary of answers provided
naoverallAdalbert Kowal
narapid and global geographical growth/expansion
Roberta Anderson
namushroomed/rapid geographical expansion
CLS Lexi-tech
naspread like wildfire....
Angela Arnone
nathe rapid expansion in all directions
Francesco D'Alessandro
naglobal/comprehensive expansion campaign
Giles Watson


  

Answers


10 mins
global/comprehensive expansion campaign


Explanation:
"A macchia d'olio" means that no preference is to be given to any particular direction or area of expansion.

Depending on the context, you could say "global" if "espansione territoriale" means expansion over a wide range of territories or "comprehensive", particularly if it means expansion within a single territory.

HTH

Giles

Giles Watson
Italy
Local time: 15:29
Native speaker of: English
PRO pts in pair: 1740
Grading comment
Thanks to all who answered. I made my selection based on the context of my particular document
Login to enter a peer comment (or grade)

33 mins
the rapid expansion in all directions


Explanation:
...a macchia d'olio means both "rapidly" and "in all directions"

Francesco D'Alessandro
Spain
Local time: 14:29
Native speaker of: Native in ItalianItalian
PRO pts in pair: 1392
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1 hr
spread like wildfire....


Explanation:
I would spontaneously have used this expression but I'm not sure it will suit your context.
If it's dynamic you could say the company intends to spread like wildfire...
Angela


Angela Arnone
Local time: 15:29
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 3602

Peer comments on this answer (and responses from the answerer)
Peter Cox
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9 hrs
mushroomed/rapid geographical expansion


Explanation:
I have heard it used for urban centres that spread like mushrooms. Forse si dice piu' di building

Sono anche un'appassionata micologa, quindi ogni scusa e' buona per parlare di funghi.

saluti

paola


CLS Lexi-tech
Local time: 09:29
Native speaker of: Native in ItalianItalian
PRO pts in pair: 1505
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19 hrs
overall


Explanation:
An Italian speaking of spreading business or anything else "a macchia d'olio" intends to express they want to expand like an "oil carpet" does at sea, that is: expansion is planned to touch all fields or all countries. It is an overall expansion. I found this in Italian crosswords explained.


    Settimana enigmistica from two weeks ago.
Adalbert Kowal
Local time: 15:29
Native speaker of: Native in GermanGerman
PRO pts in pair: 12
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2 days 13 hrs
rapid and global geographical growth/expansion


Explanation:
I agree with dalessand, a macchia d'olio implies both fast and in all directions

Roberta Anderson
Italy
Local time: 15:29
Native speaker of: Native in ItalianItalian
PRO pts in pair: 243
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