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fidelizzazione della clientela

English translation: client retention

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01:04 Sep 3, 2001
Italian to English translations [PRO]
Italian term or phrase: fidelizzazione della clientela
iniziative di marketing destinate all'incremento e alla fidelizzazione della clientela.
FEDERICA BORGINI
Local time: 12:57
English translation:client retention
Explanation:
this concept is becoming so important that some businesses have created a brand new dept. in their organisation.

Giovanni
Selected response from:

Giovanni Guarnieri MITI, MIL
United Kingdom
Local time: 11:57
Grading comment
grazie!!
Fede
4 KudoZ points were awarded for this answer

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Summary of answers provided
nacustomer retention
Ilde Grimaldi
naclient retention
Giovanni Guarnieri MITI, MIL
nacustomer fidelity
Laura Gentili
nawinning customer loyalty
Francesco D'Alessandro
nacustomer loyalty
Sarah Ferrara


  

Answers


5 mins
customer loyalty


Explanation:

...marketing schemes aimed at increasing customer numbers and strengthening customer loyalty.

Sarah Ferrara
Italy
Local time: 12:57
Native speaker of: English
PRO pts in pair: 255
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7 mins
winning customer loyalty


Explanation:
http://www.brainware-tm.com/ZJWA1040AV-jwa.htm

marketing actions aimed at increasing the number of customers and winning their loyalty

Francesco D'Alessandro
Spain
Local time: 11:57
Native speaker of: Native in ItalianItalian
PRO pts in pair: 1392
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7 mins
customer fidelity


Explanation:
L'italiano è un calco dell'inglese (il termine "fidelizzazione" non esisteva prima).
Una ricerca con Google produce molti esempi.

Laura Gentili
Italy
Local time: 12:57
Native speaker of: Native in ItalianItalian
PRO pts in pair: 221
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8 mins
client retention


Explanation:
this concept is becoming so important that some businesses have created a brand new dept. in their organisation.

Giovanni

Giovanni Guarnieri MITI, MIL
United Kingdom
Local time: 11:57
Native speaker of: Native in ItalianItalian
PRO pts in pair: 626
Grading comment
grazie!!
Fede
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35 mins
customer retention


Explanation:
"In Italia si è rilevata una rinnovata attenzione sulle attività di analisi e misurazione della Customer Satisfaction che tendono a focalizzarsi sulla comprensione del fenomeno dell'insoddisfazione per poi individuare le attività di fidelizzazione ( customer Retention ).

Tale sviluppo oggi viene completato da analisi innovative orientate a misurare il livello di defezione ( customer defection ) ovvero a capire le motivazioni dei clienti persi."

Ilde Grimaldi
Local time: 12:57
Native speaker of: Native in ItalianItalian
PRO pts in pair: 208
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