主使用率

04:20 Aug 25, 2019
Japanese to English translations [PRO]
Marketing - Marketing / Market Research
Japanese term or phrase: 主使用率
「主使用率」は、消費者の購買決定プロセスのモデルであるAMTUL (awareness, memory, trial, usage, loyalty)のUsageの段階で行うマーケティング調査の指標とのことですが、英語文献がまったくヒットせず…。お力をお貸しいただけると嬉しいです

http://www.nsspirit-cashf.com/yougo/yougo_amtul.html
https://mba.globis.ac.jp/about_mba/glossary/detail-11611.htm...
Miyoroz


Summary of answers provided
4Main Usage Rate
ritchiesteve


  

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