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09:05 Nov 19, 2006
Japanese to English translations [Non-PRO]
Marketing - Marketing / Market Research
Japanese term or phrase: 訴求
japan mobile

Summary of answers provided
3 +1complaint and claim
Anita Kobayashi

Discussion entries: 1



2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
complaint and claim


Note added at 2 Stunden (2006-11-19 11:23:01 GMT)

Depending on the context, also appeal, solicitation, pursuing of a law suit etc.

Anita Kobayashi
Local time: 19:13
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
agree  xxxAkiHofmann: If it is used in the field of Marketing such as 「経営者への訴求」「生産性向上効果の訴求」「自社ブランドを訴求」and so on, "appeal and request" might be better...かな、とも思います。
2 hrs
  -> Thank you. It could also be demand, I think, but without any context ....

neutral  SLMorales: More context is needed for us to help with this one, as this term's English rendering varies widely depending on the context.
3 hrs

neutral  Rossa O'Muireartaigh: probably most of the time just 'appeal' would work
5 hrs
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2 days 4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5

Depending upon context, "appeal" may mean "訴求".
For marketing ,"訴求" means "messages which senders try to give audience through advertisement".

Example sentence(s):
  • emotional appeal → 情緒訴求
  • rational appeal → 理性訴求

    Reference: http://www.koukokutenshoku.com/dictionary/dictionary.php?wor...
Local time: 19:13
Native speaker of: Native in JapaneseJapanese
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