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Term search matches (1 found):
** advertising penetration **
- The percentage of the target market that remembers a significant portion of the advertising message conveyed by an advertised campaign.
In other words, the advertising penetration volume (rate?) was 15% less than the previous survey (?) / period (?) results, falling from an average of 1621.6 GRP per region to 1370.0 GRP.
(GRP = Gross Rating Points)
That's the gist of it, anyway. HTH a little... :-)
Magazine Research: Advertising Exposure Research
1959 - AUDITS & SURVEYS FOR LOOK - A STUDY OF ADVERTISING PENETRATION IN LOOK HOUSEHOLDS. A study of the proportion of people or households exposed at least ... www.vmr.com/research/140.html - 5k - Cached - Similar pages
[PDF] 10 Years of Online Advertising – 5 Years of tecCHANNEL
File Format: PDF/Adobe Acrobat - View as HTML
increased advertising penetration. We. guarantee a quick implementation, since. the only thing needed besides the support-. ing means of advertising is your ...
media.tecchannel.de/fileserver/idgmd/files/35.pdf - Similar pages
about the sun-herald
It also means readers' retention of advertising is higher because they are ... with their favourite sections, delivering superior advertising penetration. ...
heraldadcentre.fairfax.com.au/adcentre/newspapers/sh/index.html - 16k - Cached - Similar pages