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Thank you for your answers! I've been doing some searching on the internet for carnivals in Italy and it seems that there is something called the 'Festa dei Moccoletti' or "Festival of Candles" so I'm thinking it could be a candle seller now... It would fit with the overall scene.
Agree with Can - if you google "Mocha Leche" you'll see that half or more of the hits (not many!) are Japanese... There's also a Japanese canned coffee beverage called "Ice Mocha Leche". So perhaps Mocha Latte or even just Hot Chocolate (target audience?)