jam tomorrow

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14:15 Jan 10, 2020
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Art/Literary - Poetry & Literature
Additional field(s): General / Conversation / Greetings / Letters, Idioms / Maxims / Sayings
term or phrase: jam tomorrow
Definition from Macmillan Dictionary:
Something good that is promised but never happens. The phrase "jam tomorrow" was coined by Lewis Carroll in his children's story "Through the Looking Glass". The White Queen tells Alice, "The rule is, jam to-morrow and jam yesterday – but never jam to-day."

Example sentence(s):
  • An innovation pessimist could dismiss [current innovations being fueled by cheap processing power] as "jam tomorrow". But the idea that technology-led growth must either continue unabated or steadily decline, rather than ebbing and flowing, is at odds with history. The Economist
  • Even though work on the eastern bypass will start very shortly, I am not sure I will truly believe it until I see cars driving up and down it, so talk of a southern link going to Winsford will seem even more like more jam tomorrow. Winsford and Middlewich Guardian
  • In the coming year, many other high-profile tech unicorns will face similar challenges. They’ll will do well to focus on being smaller, profitable companies than larger ones promising jam tomorrow. Wired
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