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12:56 Feb 23, 2009
Norwegian to English translations [PRO]
Law/Patents - Law (general)
Norwegian term or phrase: eierstrategi
"Vi utfører eierstrategi, selskapsstrategi og operasjonelt orienterte strategiske prosjekter...."


This word appears as above on the website for a law firm in Norway. I think "owner strategy" sounds strange, but not sure if "executive strategy" is what is meant here. Any ideas?
Local time: 07:34

Summary of answers provided
4 +1corporate strategy
Charles Ek
3Corporate Governance Strategy
jeffrey engberg
3portfolio strategy
Harald Roald



7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
portfolio strategy

I believe "portfolio strategy" could work, depending what the ownership refers to, of course. If its real estate , it could also be "property portfolio strategy".

    Reference: http://rydercom.com.au/index.php/services/property-portfolio...
Harald Roald
Local time: 07:34
Native speaker of: Native in NorwegianNorwegian, Native in Norwegian (Bokmal)Norwegian (Bokmal)
PRO pts in category: 4
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Corporate Governance Strategy

owners as in shareholder, board member and executive management?

jeffrey engberg
Local time: 07:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 36
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23 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
corporate strategy

I looked at your source on their web site. I agree that "owner strategy" does not work. "Corporate strategy" is what is being referred to on the web site's description of services. From Wikipedia at the first reference:

"Corporate strategy refers to the overarching strategy of the diversified firm. Such a corporate strategy answers the questions of "in which businesses should we compete?" and "how does being in these business create synergy and/or add to the competitive advantage of the corporation as a whole?"
Business strategy refers to the aggregated strategies of single business firm or a strategic business unit (SBU) in a diversified corporation.

Note the distinction between "corporate strategy" and "business strategy" that corresponds to "eierstrategi" vs. "selskapsstrategi" in your source.

See also this from the Harvard Business School at the second reference at page 3:

"This article presents a comprehensive framework for value creation in the multibusiness company. It addresses the most fundamental questions of corporate strategy: What businesses should a company be in? How should it coordinate activities across businesses? What role should the corporate office play? How should the corporation measure and control performance?"

    Reference: http://en.wikipedia.org/wiki/Strategic_management
    Reference: http://www.hbsp.harvard.edu/b01/en/files/academic/TM_STR_Cor...
Charles Ek
United States
Local time: 01:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 75

Peer comments on this answer (and responses from the answerer)
agree  brigidm
1 hr
  -> Takk, Brigid.
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