carta de cliente

16:54 Apr 24, 2015
This question was closed without grading. Reason: No acceptable answer

Portuguese to English translations [PRO]
Marketing - Cosmetics, Beauty
Portuguese term or phrase: carta de cliente
This general commercial/marketing speak, but happens to be a cosmetics firm. In a talk (in European Portuguese) given by a company employee praising the company's values etc. comes this expression:

"[list of products] e todos os outros produtos da marca. E acrescento [product X], carta de cliente."

She goes on to say: "Resumindo, embora seja muito difícil, porque há sempre tanto para dizer sobre [company X], por detrás da excelência, a inovação dos nossos produtos, existe algo muito importante que nos foi transmitido: o nome [company X] é amor, profissionalismo, escuta, respeito. Isto faz parte da nossa missão, do seu legado."

I had never come across this use of "carta de cliente" before and can find no references on the web other than the literal "client letter", which by extension might be rendered as "customer feedback". Would I be right in translating it as "a customer favourite" here?

All input welcome. Thanks!
Dominic Gourd
Local time: 19:56

Summary of answers provided
4customer loyalty card
Nick Taylor

Discussion entries: 10



1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer loyalty card

customer loyalty card

Nick Taylor
Local time: 22:56
Native speaker of: Native in EnglishEnglish
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