коэффициент полноты ассортимента (Кп)

01:45 Jan 17, 2019
Russian to English translations [PRO]
Medical - Marketing / Market Research / Chronic pancreatitis
Russian term or phrase: коэффициент полноты ассортимента (Кп)
Маркетинговое исследование регионального рынка пищеварительных ферментных препаратов. Сравнивались количество торговых названий и МНН в одном регионе vs. количество торговых названий и МНН зарегистрированных в России.

Предложение: "На основании полученных данных были рассчитаны коэффициенты полноты ассортимента (Кп) по МНН и торговым названиям."

Thanks in advance!
Sofia Gutkin
Belgium


Summary of answers provided
4'Product Range Completeness Ratio'
Arman Ayapbergenov
4product range completeness score
Rachel Douglas
5 -2Completeness of Assortment or Coefficient of Completeness
Arman Ayapbergenov
3 -3coefficient of the fullness of assortment (Ac)
Vladyslav Golovaty


  

Answers


3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -3
coefficient of the fullness of assortment (Ac)


Explanation:
The completeness of assortment is a conformity of the actual availability of types of goods developed by assortment list, existing demand. Expressed completeness of assortment by the coefficient of the fullness Ac assortment, which is determined by the formula:
Ac = Tg / Tn (2)
where, Tg is the actual amount of types of goods at the time of inspection units.; Tn is the number
of types provided for the assortment list, contract of supply, standards and etc., units.
http://archive.ws-conference.com/wp-content/uploads/386.pdf
Изучение ассортимента иммуномодуляторов на примере аптечных ... Полнота ассортимента фармацевтических товаров это количество видов ... На третьем этапе рассчитали коэффициент полноты ассортимента по формуле:

Кп = Пф/ Пб

где, Кп коэффициент полноты ассортимента;

Пф полнота фактическая;

Пб полнота базовая (справочная).

Коэффициент полноты ассортимента позволяет сделать вывод о степени наполняемости каждой товарной группы соответствующими товарными видами. Чем ближе коэффициент полноты к 1, тем более удовлетворенным является альтернативный спрос. Однако следует иметь ввиду, что большинство аптек по объективным причинам не смогут достичь коэффициент полноты, равный 1. https://studbooks.net/1876103/meditsina/analiz_polnoty_assor...
Коэффициент полноты (Кп) — это отношение фактического количества разновидностей товара (Пд) к его количеству, предусмотренному соответствующим прейскурантом или спецификацией (Пб). Он определяется по формуле, предложенной Л.П.Дашковым:

потребительский коммерческий сотовый телефон nokia

Кп = (Пд / Пб) * 100%, (2)

где Пд - действительный показатель полноты характеризуется фактическим количеством видов, разновидностей и наименований товаров однородной группы;

Пб - базовый показатель полноты регламентируемым или планируемым количеством товаров. http://www.marketingway.ru/maws-733-4.html


Vladyslav Golovaty
Ukraine
Local time: 05:51
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
disagree  danya: word-for-word, and wrong words at that
10 hrs

disagree  The Misha: Nor this.
10 hrs

disagree  Arman Ayapbergenov: "Assortment" is also used in marketing text: https://study.com/academy/lesson/product-assortment-definiti... Since we do not have the original text, I am not sure if "product range completeness" used for Volvo Recycling/Waste Report is relevant.
11 hrs
  -> exactly, but our marketeers know better, still should it be in red?
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12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
product range completeness score


Explanation:
If you would like to use English marketing terms, that is.

Коэффициент could be "score," although keeping the literal "coefficient" would probably be OK. But, in my experience, "ассортимент" in marketing texts is more often "product range" or "product mix" than "assortment."

Here's an example of "product range completeness" as a marketing criterion - search within this file: https://gupea.ub.gu.se/bitstream/2077/2503/1/Nilsson_2001_43...


Rachel Douglas
United States
Local time: 22:51
Works in field
Native speaker of: English
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  danya: English English in Rus-En KudoZ is getting scarce ;(
32 mins
  -> Thanks, Danya.

disagree  Arman Ayapbergenov: "Assortment" is also used in marketing text: https://study.com/academy/lesson/product-assortment-definiti... Since we do not have the original text, I am not sure if "product range completeness" used for Volvo Recycling/Waste Report is relevant.
2 hrs
  -> Thx for your (rather strong) opinion. I didn't say "assortment" isn't used, but that, in my experience of Eng mkting texts (esp in prose, not, say, col headings), the other terms have been more frequent. And I think they'd be OK in the context Sofia gave.
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5 hrs   confidence: Answerer confidence 5/5 peer agreement (net): -2
Completeness of Assortment or Coefficient of Completeness


Explanation:
Уважаемые коллеги!

Дело в том, что ответ уже есть в ссылке http://archive.ws-conference.com/wp-content/uploads/386.pdf, которую предоставил Vladyslav Golovaty.
"The completeness of assortment – is a conformity of the actual availability of types of goods developed by assortment list, existing demand", что соответствует формулировке "Полнота ассортимента — это соответствие фактического наличия видов товаров разработанному ассортиментному перечню, существующему спросу" и тд.
https://www.google.kz/search?rlz=1C1SQJL_ruKZ828KZ828&biw=12...


Здесь вопрос выбора, или выбираете "Completeness of Assortment" (CA), или Coefficient of Completeness (CC), чтобы не перегрузить перевод и для сокращения (CA) или (CC), так как по контексту ясно, что речь идёт о коэффициенте полноты ассортимента.



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Note added at 1 day 4 hrs (2019-01-18 06:19:58 GMT)
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Dear translators:

Comments like "same err... stuff, different wrapper", "exactly, but our marketeers know better" and "the other terms have been more frequent" and etcetera should be confirmed with appropriate link (evidence).

With such confirmation(s), we would able to follow through our discussion efficiently. Otherwise, it is just waste of time.

Please also check the links, title of reports, documents before suggestion to a translator and give more specific evidences to confirm your comments.

Have a nice day!





Arman Ayapbergenov
Kazakhstan
Specializes in field
Native speaker of: Native in RussianRussian

Peer comments on this answer (and responses from the answerer)
disagree  danya: same err... stuff, different wrapper
7 hrs
  -> There are various options for this term: https://www.google.kz/search?q=Completeness of Assortment&rl...

disagree  The Misha: The problem is this is not in English.
8 hrs
  -> First, we do not see a document and suggested possible options to support our translator. Our support is based on marketing sources. In this case, our translator would accept or decline such options.
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2 days 10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
'Product Range Completeness Ratio'


Explanation:
Dear translators:

First, I have included marketing to update the field of my expertise to reply the 'question you are about to answer is not among your general fields of expertise' because I worked as a translator for B2B and B2C e-trading projects.

Second, my reply is intended to update our previous discussions only, if it is not too late.

'Score' is close but a bit different rather than 'Coefficient' based on Merriam Webster Dictionary: https://www.merriam-webster.com/dictionary/coefficient
https://www.merriam-webster.com/dictionary/score
Oxford: https://en.oxforddictionaries.com/definition/coefficient
https://en.oxforddictionaries.com/definition/score and other sources

With reference to these sources, 'Coefficient' could be close to a 'Factor', 'Ratio', 'Rate' depending on the original context.

Among those synonyms, 'Ratio' might be closest to 'Coefficient', including Factor, Rate and in frequent use based again on the above-mentioned distinguished sources.

Suggestion: To update 'Product Range Completeness Score' with 'Product Range Completeness Ratio'.

In this case, you have more options for selection.







    https://www.merriam-webster.com/dictionary/coefficient
    Reference: http://www.merriam-webster.com/dictionary/score
Arman Ayapbergenov
Kazakhstan
Specializes in field
Native speaker of: Native in RussianRussian
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