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эфирные телеканалы

English translation: on-air TV channels

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:эфирные телеканалы
English translation:on-air TV channels

16:57 Aug 18, 2009
    The asker opted for community grading. The question was closed on 2009-08-22 07:54:06 based on peer agreement (or, if there were too few peer comments, asker preference.)


Russian to English translations [PRO]
Tech/Engineering - Media / Multimedia
Russian term or phrase: эфирные телеканалы
В отличие от нишевых:

Эфирный канал вынужден ориентироваться на самую широкую аудиторию, ставя в прайм-тайм самые популярные программы. При этом теряется та часть зрителей, интересы которой отличаются от «мейнстрима». Нишевые каналы имеют возможность учесть интересы каждой группы, создавая не один канал обо всем, а портфолио каналов более узкой направленности, но с более точным попаданием в аудиторию.
Anna Katikhina
United States
Local time: 16:17
on-air TV channels
Explanation:
3 Sep 2008 ... Currently, over 150 on-air TV channels, some of them for over 12 years, rely on vsnmulticom as their preferred master control system, ...
www.vsn-tv.com/en.../news-98.htm

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Note added at 6 mins (2009-08-18 17:03:58 GMT)
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... has agreements with Danish CopyDan allowing Streambuster to pioneer the Internet distribution of 30 national and international on-air TV channels. ...
www.microsoft.com/.../10-23StreambusterPR.mspx

Two of the three on-air TV channels – bTV and Nova TV – are owned by foreign companies. The Bulgarian National Television channel is owned by the state, ...
www.cji.ro/userfiles/file/.../03Business_Ethics_Bulgaria.pd...
Selected response from:

mk_lab
Ukraine
Local time: 02:17
Grading comment
thank you! :)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3on-air TV channels
mk_lab
4 +1broadcast channels
erika rubinstein
3 +1over-the-air TV channels
GaryG
4terrestrial TV channels
Sergey Gurinovich


Discussion entries: 1





  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
on-air TV channels


Explanation:
3 Sep 2008 ... Currently, over 150 on-air TV channels, some of them for over 12 years, rely on vsnmulticom as their preferred master control system, ...
www.vsn-tv.com/en.../news-98.htm

--------------------------------------------------
Note added at 6 mins (2009-08-18 17:03:58 GMT)
--------------------------------------------------

... has agreements with Danish CopyDan allowing Streambuster to pioneer the Internet distribution of 30 national and international on-air TV channels. ...
www.microsoft.com/.../10-23StreambusterPR.mspx

Two of the three on-air TV channels – bTV and Nova TV – are owned by foreign companies. The Bulgarian National Television channel is owned by the state, ...
www.cji.ro/userfiles/file/.../03Business_Ethics_Bulgaria.pd...

mk_lab
Ukraine
Local time: 02:17
Works in field
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 4
Grading comment
thank you! :)

Peer comments on this answer (and responses from the answerer)
agree  David Knowles
20 mins
  -> Thank you
agree  Jack Doughty
1 hr
  -> Thank you
agree  Iosif JUHASZ
1 hr
  -> Thank you
Login to enter a peer comment (or grade)

15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
broadcast channels


Explanation:
---

erika rubinstein
Local time: 01:17
Native speaker of: Native in RussianRussian, Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
agree  AlisaIWW: Sounds the most American to me.
2 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
over-the-air TV channels


Explanation:
It seems to me that this means channels which are received without cable, satellite, or fiber optic means. "On-air" and "broadcast" suggest to me that there can be "off-air" or "non-broadcast" TV channels.

Maybe "over-the-air" is an American term? I'd welcome feedback from those who live in other English-speaking countries. I'm curious now to find out if my translation is just an "Americanism"

GaryG
Local time: 19:17
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Jim Tucker (X): this is certainly good; whether there are other expressions is another issue. "On-air" may be ambiguous.
1 hr
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
terrestrial TV channels


Explanation:
Terrestrial television
Wikipedia
Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission or via underground cables. [1]. The term is uncommon in the United States while more common in Europe.

And it googles well - 55100 hits for "terrestrial channels".

--------------------------------------------------
Note added at 2 hrs (2009-08-18 19:08:55 GMT)
--------------------------------------------------

Terrestrial TV
Television received through a normal aerial.
http://www.attentional.com/glossary.php


Television - Jargon Breaker
Learn the language of the industry with our guide to Television and other media terms.

TERRESTRIAL CHANNEL - Channels that transmit their programmes via the traditional "analogue" method, using radio waves, usually from masts or towers. All terrestrial broadcasters are due to switch from analogue to digital transmission between 2008 and 2012.

http://www.skillset.org/tv/overview/article_3485_2.asp

BBC TWO has been voted this year's best terrestrial channel at the Media Guardian Edinburgh International TV Festival by an expert panel of judges from ...
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2003/...

The winner of Best Terrestrial and Best Non-Terrestrial Channel will be decided by a 50% live audience vote and 50% Festival Executive Committee vote. ...

http://www.mgeitf.co.uk/home/MGEITF/channel-of-the-year-awar...

Sergey Gurinovich
Belarus
Local time: 02:17
Works in field
Native speaker of: Russian
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