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важнейшим направлением деятельности ..... является сотрудничество с российскими поставщиками и производителями программного обеспечения, так называемое ОЕМ направление
NB the capitals may be in the Latin alphabet, not Cyrillic
Explanation: abbr. Original Equipment Manufacturer
Что такое Microsoft® OEM System Builder Partner?
Это статус, присваиваемый компании-сборщику персональных компьютеров, приобретающей легальные версии программного обеспечения Microsoft (OEM-версии) у ДИСТРИБУТОРА и
удовлетворяющей СЛЕДУЮЩИМ ТРЕБОВАНИЯМ... http://distributor.tops.ru/products/oem/microsoft/program.ht...
Natalie Poland Local time: 15:44 Native speaker of: Russian PRO pts in pair: 3936
OEM is used in the Russian text somewhat differently from the original meaning. See the definition of OEM below, which I found in an online glossary of terms:
original equipment manufacturer
Originally OEM was an adjective used to describe a company that produced hardware to be marketed under another company's brand. Mitsumi, for example, produced CD-ROM drives that dozens of companies would label as their own. It's often now used as a verb, as in this sentence: "This CD-ROM drive is OEM'd by Mitsumi." http://www.cnet.com/Resources/Info/Glossary/Terms/oem.html
In your context, software, rather than hardware, is meant to be “OEM’d” (= marketed under another company’s brand).
Hope that this helps.
Explanation: Well, I don't think there's a need to invent terms other than 'direction' (OEM of course goes without saying).
'The OEM direction is part of an overall move by IBM Technology Group (of which NHD is a part) to become a major supplier to other vendors, such as Dell.' (http://www.nwfusion.com/news/1999/0531nhd.html)