https://www.proz.com/kudoz/russian-to-english/other/34849-%CE%C5%CC-%ED%E0%EF%F0%E0%E2%EB%E5%ED%E8%E5.html

ОЕМ направление

English translation: OEM trend

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:ОЕМ направление
English translation:OEM trend
Entered by: Serge

14:05 Feb 27, 2001
Russian to English translations [Non-PRO]
Russian term or phrase: ОЕМ направление
важнейшим направлением деятельности ..... является сотрудничество с российскими поставщиками и производителями программного обеспечения, так называемое ОЕМ направление
NB the capitals may be in the Latin alphabet, not Cyrillic
J.Sowerby
OEM trend
Explanation:
The OEM trend toward purchasing through CEMs often results in a confusing scenario whereby manufacturers quote both the original OEM and the CEM

http://www.ebnonline.com/story/OEG20000915S0013

Reflecting the continued OEM trend toward outsourcing, revenue for the Niwot, Colo., company's contract manufacturing sector rose 131.1%, from $71.4 million to $165 million.

http://buyersnews.com/section/012698/business1.html

Also OEM direction is possible.

Hope it can help you.

Best Regards,
Serge

Selected response from:

Serge
Grading comment
Many thanks for your help.
4 KudoZ points were awarded for this answer



Summary of answers provided
naoriginal equipment manufacturer
James Walker
naOEM line/ OEM partnership
Natalie
naSee below.
artyan
naOEM direction
MaximS
naOEM trend
Serge


  

Answers


52 mins
original equipment manufacturer


Explanation:
maybe, maybe not

James Walker
Local time: 06:26
Native speaker of: English
PRO pts in pair: 54
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53 mins
OEM line/ OEM partnership


Explanation:
abbr. Original Equipment Manufacturer

For example:
Что такое Microsoft® OEM System Builder Partner?
Это статус, присваиваемый компании-сборщику персональных компьютеров, приобретающей легальные версии программного обеспечения Microsoft (OEM-версии) у ДИСТРИБУТОРА и
удовлетворяющей СЛЕДУЮЩИМ ТРЕБОВАНИЯМ...
http://distributor.tops.ru/products/oem/microsoft/program.ht...

Natalie
Poland
Local time: 12:26
Native speaker of: Russian
PRO pts in pair: 4308
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7 hrs
See below.


Explanation:

OEM is used in the Russian text somewhat differently from the original meaning. See the definition of OEM below, which I found in an online glossary of terms:

OEM
original equipment manufacturer
Originally OEM was an adjective used to describe a company that produced hardware to be marketed under another company's brand. Mitsumi, for example, produced CD-ROM drives that dozens of companies would label as their own. It's often now used as a verb, as in this sentence: "This CD-ROM drive is OEM'd by Mitsumi."
http://www.cnet.com/Resources/Info/Glossary/Terms/oem.html
In your context, software, rather than hardware, is meant to be “OEM’d” (= marketed under another company’s brand).
Hope that this helps.
Best regards,
Artyan




    Reference: http://www.cnet.com/Resources/Info/Glossary/Terms/oem.html
artyan
United States
Local time: 03:26
Native speaker of: Native in RussianRussian
PRO pts in pair: 134
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8 hrs
OEM direction


Explanation:
Well, I don't think there's a need to invent terms other than 'direction' (OEM of course goes without saying).
For instance,
'The OEM direction is part of an overall move by IBM Technology Group (of which NHD is a part) to become a major supplier to other vendors, such as Dell.' (http://www.nwfusion.com/news/1999/0531nhd.html)

MaximS
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20 hrs
OEM trend


Explanation:
The OEM trend toward purchasing through CEMs often results in a confusing scenario whereby manufacturers quote both the original OEM and the CEM

http://www.ebnonline.com/story/OEG20000915S0013

Reflecting the continued OEM trend toward outsourcing, revenue for the Niwot, Colo., company's contract manufacturing sector rose 131.1%, from $71.4 million to $165 million.

http://buyersnews.com/section/012698/business1.html

Also OEM direction is possible.

Hope it can help you.

Best Regards,
Serge




    Serge Roshchin
    [email protected]
Serge
PRO pts in pair: 4
Grading comment
Many thanks for your help.
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