čitanost

English translation: readership

19:58 Oct 2, 2016
Serbian to English translations [PRO]
Bus/Financial - Media / Multimedia
Serbian term or phrase: čitanost
Utvrđivanje jasnih standarda pri određivanju parametara medija (tiraž, čitanost, gledanost, pokrivanje).
Bogdan Petrovic
Serbia
Local time: 14:50
English translation:readership
Explanation:
A newspaper's readership, on the other hand, is almost always a higher number, since it's the newspaper's total circulation multiplied by the average number of people who read each copy. For example, various members of a household may eventually read the same copy of a newspaper or a publication might be passed around from person to person in an office. This "pass-along" rate is generally thought to be about 2.5 readers.
http://www.ads-on-line.com/newbasiccourse/Products/
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Milena Taylor
Serbia
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Selected automatically based on peer agreement.
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Summary of answers provided
4 +2readership
Milena Taylor
Summary of reference entries provided
readers per copy
Lingua 5B

  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
readership


Explanation:
A newspaper's readership, on the other hand, is almost always a higher number, since it's the newspaper's total circulation multiplied by the average number of people who read each copy. For example, various members of a household may eventually read the same copy of a newspaper or a publication might be passed around from person to person in an office. This "pass-along" rate is generally thought to be about 2.5 readers.
http://www.ads-on-line.com/newbasiccourse/Products/

Milena Taylor
Serbia
Specializes in field
Native speaker of: Native in SerbianSerbian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 20
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Daryo
35 mins
  -> Хвала!

agree  Natasa Stankovic
41 mins
  -> Hvala!
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Reference comments


15 hrs
Reference: readers per copy

Reference information:
Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC).

Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.

Readership estimates also show:

The demographic profile of readers.
What else they read and do.
The relationship between readership and circulation is known as readers-per-copy, i.e. readership divided by circulation. The number of readers-per-copy varies considerably by publication, as the following examples show


http://www.nrs.co.uk/nrs-print/readership-and-circulation-tr...

Lingua 5B
Bosnia and Herzegovina
Works in field
Native speaker of: Native in SerbianSerbian, Native in CroatianCroatian
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