PATROCINIO SOLAPADO

13:06 Nov 20, 2017
Spanish to English translations [PRO]
Advertising / Public Relations
Spanish term or phrase: PATROCINIO SOLAPADO
El contexto es un formato publicitario. La definición es la siguiente:
PATROCINIO SOLAPADO: Spot normal que patrocina un programa televisivo y se solapa con tiempo de programación.
LADYMARGOT
Spain


Summary of answers provided
3 +1Telepromotions
Marie Wilson


  

Answers


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Telepromotions


Explanation:
Here are different kinds of adverts:
• Spots
• Patrocinio televisivo(patrocinio
no solapado)
• Teletiendas
Telepromociones
internas(patrocinio solapado

• Telepromociones
externas(patrocinio no solapado)

Fundamentos básicos de la gestión publicitaria en televisión
https://books.google.es/books?isbn=8473563433 -
Eva Reinares Lara, ‎Eva Marina Reinares Lara, ‎Pedro J. Reinares Lara - 2003 - ‎Business & Economics
En un caso, telepromociones internas, la publicidad se realiza durante el programa, integrado en el mismo como un contenido más.

It seems to be the same as telepromociones. I don't think it's necessary to add internal in English.

Spain is flouting European Union laws on maximum ad time by allowing telepromotions -- features that blur the boundaries between programming and advertising -- to air over and above the 12 minutes of commercial airtime that is legally permitted each hour.
Telepromotions masquerade as TV content while communicating clear commercial messages and are part of the marketing mix for major marketers including ...
For the first 30 seconds of a telepromotion, the brand is not mentioned. Then the brand is brought into the content and the word "telepromotion" appears in the corner of the screen.

European Media Law - Page 651 - Google Books Result
https://books.google.es/books?isbn=9041123474
Oliver Castendyk, ‎E. J. Dommering, ‎Alexander Scheuer - 2008 - ‎Law
Other Forms of Advertising a) Telepromotions (26) Another issue which, until now, ... telepromotions continue to be a form of television advertising based on the

Marie Wilson
Spain
Local time: 00:42
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  neilmac: When the newsreaders suddenly launch into an advertising spiel before going into the sports section of the news… Really annoying....
22 hrs
  -> Or the joys of daytime TV, the same thing happens, not that I would know of course ...
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