Glossary entry

Spanish term or phrase:

la utilización publicitaria de unidades de espacio o de tiempo disponibles

English translation:

use of available advertising space or time

Added to glossary by elizabeth31 (X)
Apr 14, 2011 13:08
13 yrs ago
Spanish term

la utilización publicitaria de unidades de espacio o de tiempo disponibles

Spanish to English Law/Patents Law: Contract(s) Advertising
Contrato de difusión publicitaria es aquél por el que, a cambio de una contraprestación fijada en tarifas preestablecidas, un medio se obliga en favor de un anunciante o agencia a permitir la utilización publicitaria de unidades de espacio o de tiempo disponibles y a desarrollar la actividad técnica necesaria para lograr el resultado publicitario.

Proposed translations

+2
4 mins
Selected

use of available advertising space or time

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Note added at 5 minutos (2011-04-14 13:13:55 GMT)
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Westburn Publishers Ltd - cost per thousand
It is calculated by the equation cost per **unit of advertising space or time** multiplied by a thousand and divided by CIRCULATION or audience. ...
www.westburnpublishers.com/.../c/cost-per-thousand.aspx - Cached - Similar
Peer comment(s):

agree Jenni Lukac (X) : I checked and this is what is common. Sometimes the time is referred as "time slots".
17 mins
Cheers, Jenni :)
agree philgoddard : Yes, I don't think you need to say"units of".
3 hrs
Thanks, Phil :)
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4 KudoZ points awarded for this answer. Comment: "Many thanks Lisa"
5 mins

the use for advertising of available units of space or time

space would be carteles, etc. time would be TV or Radio spots, etc.
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